# So Good So You

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/so-good-so-you

- Industry: Consumer Products
- Headquarters: Minneapolis, US
- Website: www.sogoodsoyou.com
- Total disclosed funding: $11M
- Latest round: Series C (Nov 4, 2020)
- Investors on record: 1

## About

So Good Brand, Inc develops and sells organic cold-pressed juice shots that provide nutritional support for health-conscious consumers. Their products focus on delivering essential vitamins and flavors for wellness.So Good Brand, Inc specializes in producing health-oriented juice shots designed for quick nutrition. Founded in 2014 and headquartered in Minneapolis, US, by Eric Hall and Rita Katona, the company has undergone strategic shifts to enhance its product offerings. So Good So You specializes in organic cold-pressed juice shots designed to deliver powerful nutrition and refreshing flavor. The core product offerings include a variety of juice shots that blend ingredients such as ginger, cayenne, turmeric, elderberry, and various fruits, targeting specific health benefits like immunity, digestion, and energy. These products aim to meet the increasing consumer demand for convenient, health-oriented beverages, addressing the end-use case of individuals seeking quick and effective nutritional support. The company's products are marketed primarily to health-conscious consumers, including individuals seeking natural health solutions and those interested in enhancing their daily wellness routines. So Good So You products are available in multiple geographical markets, including urban centers in the United States where wellness trends are prevalent, as well as select retail locations and specialty health food stores.The revenue structure of So Good So You primarily revolves around direct-to-consumer sales and partnerships with retailers and wholesalers. The company generates income through the sale of its juice shots, which are typically offered in individual servings as well as multi-packs to encourage bulk purchases. Customers can purchase products through the company's online store or at various retail locations, making transactions straightforward. Pricing plans may include one-time purchases as well as subscription options for regular deliveries, enhancing customer loyalty and ensuring steady revenue flow. The emphasis on flagship products, such as their signature wellness shots, positions them as essential offerings within the health beverage market, catering to both individual consumers and retail partners.In November 2020, So Good Brand, Inc raised USD 10.50 mn in Series C funding, which will be used to support the expansion of its footprint both in-store and online. The company plans to hire additional employees and invest in product development, aiming to capture new markets and regions. Specific upcoming initiatives include the design and launch of new juice shots targeting various health needs, with a strategic focus on expanding into additional urban centers across the United States by the end of 2021.

In March 2026, Bansk agreed to acquire a majority stake in So Good So You from Prelude Growth Partners. Financial terms were not disclosed.

## Funding rounds

- Series C, Nov 4, 2020, $11M — Prelude Growth Partners

## Investors

- Prelude Growth Partners — Series C