# Snowplow Analytics

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/snowplow-analytics

- Industry: Software
- Headquarters: London, UK
- Website: www.snowplow.io
- Total disclosed funding: $59M
- Latest round: Series B (Jun 20, 2022)
- Investors on record: 3

## About

Snowplow Analytics Limited, based in the UK, specializes in customer data infrastructure, enabling organizations to convert raw behavioral data into valuable insights for enhanced decision-making and customer engagement.Snowplow Analytics Limited is focused on providing a robust customer data infrastructure tailored for artificial intelligence applications. Founded in London, UK, in 2012 by Alexander Dean, David Hall, Dor Benshimon, Jay Jennings, Rae Zhang, and Yali Sassoon, the company has undergone strategic growth and expansion. As of June 15, 2023, Snowplow completed its Series B funding round, raising GBP 36.60 mn led by New Enterprise Associates, with additional investments from Atlantic Bridge and MMC Ventures. The total amount raised by the company to date is GBP 36.60 mn, with a current valuation of GBP 197.90 mn.Snowplow offers a comprehensive customer data infrastructure specifically designed for artificial intelligence applications, enabling organizations to transform raw behavioral data into high-quality, governed data sets. Their core offerings include real-time data collection, validation, and enrichment, which empower businesses to deliver insights directly to cloud data platforms. Snowplow’s infrastructure facilitates the modeling of advanced analytics tailored to specific business needs, allowing for applications such as Customer 360, journey analytics, and dynamic personalization. Serving a diverse clientele that includes thousands of digital-first companies across sectors such as gaming and retail, Snowplow is positioned in global markets including North America, Europe, and Asia. By integrating deep customer context into AI-powered applications, Snowplow aims to help businesses enhance their decision-making processes and customer engagement strategies.In 2023, Snowplow generated revenue of GBP 13,612,269.40, with an EBITDA of GBP -19,914,088.40. The company operates a subscription-based model, allowing clients to access its suite of products designed for data infrastructure and analytics. Clients subscribe to various service tiers based on their specific data requirements, utilizing Snowplow’s platform for real-time behavioral data collection and processing. The company's key offerings, including real-time data processing capabilities and Signals products, are integral to its revenue model, supporting businesses in optimizing their analytics capabilities while ensuring compliance with data governance standards.In June 2023, Snowplow Analytics Limited raised GBP 36.60 mn in a Series B funding round, which will be directed towards expanding its market and partnership reach as well as product development. The company aims to enhance its offerings with new products, although specific release dates are not disclosed. Further, Snowplow plans to penetrate new markets and geographic regions, focusing on increased presence in North America, Europe, and Asia.

## Funding rounds

- Series B, Jun 20, 2022, $45M — New Enterprise Associates, MMC Ventures, Atlantic Bridge
- Series A, Nov 27, 2020, $9.3M — MMC Ventures, Atlantic Bridge
- Series A, Aug 21, 2019, $4.9M — MMC Ventures

## Investors

- MMC Ventures (https://capitalatlas.ai/funds/mmc-ventures) — Series A, Series B
- Atlantic Bridge (https://capitalatlas.ai/funds/atlantic-bridge) — Series A, Series B
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series B