# SNOW Corp. China

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/snow-corp-china

- Industry: Software
- Headquarters: Beijing, China
- Website: www.snow.me
- Total disclosed funding: $50M
- Latest round: Series A (Jan 22, 2018)
- Investors on record: 2

## About

SNOW Corp. China specializes in crafting unforgettable experiences through tailored event planning and personalized products, catering to both individual celebrations and corporate events.Founded in 2015, SNOW Corp. China is based in Beijing, China, and focuses on creating unique experiences for special occasions. In January 2018, the company secured USD 50 mn in Series A funding from Sequoia Capital and SoftBank China Capital, marking a pivotal moment in its growth. The company operates independently without any known parent or subsidiary relationships.SNOW Corp. China specializes in creating memorable experiences through a range of unique products and services designed to enhance special occasions. Their core offerings include personalized event planning, custom gift solutions, and curated experiences tailored to individual client needs. These services aim to resolve issues related to event organization, gift selection, and overall experience enhancement for significant life moments, such as weddings, anniversaries, and corporate events. Their customer base primarily consists of individuals seeking to celebrate personal milestones, as well as businesses looking to engage clients and employees through meaningful events. The company operates in various geographical markets, including North America, Europe, and select regions in Asia, effectively serving a diverse clientele across different cultural contexts.The company's revenue model is structured around a combination of direct-to-consumer sales and B2B partnerships. Clients typically engage with the company through service packages that may include personalized consultations, event management, and custom product offerings. Revenue is generated through these tailored services, which are often priced based on the complexity and scale of the events being organized or the customization level required for products. Flagship offerings include exclusive event packages and premium gift services that cater to high-end clientele. The transaction framework involves upfront payments for service bookings, with additional fees applicable for any customization or special requests made by clients, ensuring a clear revenue stream aligned with the delivery of unique experiences.Following the Series A funding raised in January 2018, SNOW Corp. China plans to utilize the USD 50 mn investment to expand its offerings and market reach. The company is currently designing new personalized products aimed at enhancing client experiences, with plans to launch these offerings by late 2023. Additionally, the firm is targeting expansion into new geographical markets, including Southeast Asia and parts of Europe, with a goal of establishing a presence in these regions by mid-2024.

## Funding rounds

- Series A, Jan 22, 2018, $50M — Hong Shan, SB China Venture Capital

## Investors

- Hong Shan — Series A
- SB China Venture Capital (https://capitalatlas.ai/funds/sb-china-venture-capital) — Series A