# Snooz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/snooz

- Industry: Consumer Products
- Headquarters: Las Vegas, US
- Website: www.getsnooz.com
- Total disclosed funding: $1.4M
- Latest round: Seed (Oct 30, 2019)
- Investors on record: 2

## About

Snooz, Inc. is a company dedicated to enhancing sleep quality through innovative sound machines that utilize real fan white noise, catering to various sleep disturbances and promoting restful environments.Founded in 2015, Snooz, Inc. is based in Las Vegas, US, and offers unique sleep solutions primarily through its sound machines. The company has successfully raised USD 1.35 mn in Seed funding on October 30, 2019, led by Serra Ventures and supported by IrishAngels. The founders, Eli Lazar and Matthew Snyder, provided a strong background in product innovation, with Matthew Snyder currently serving as CEO.Snooz specializes in innovative sleep solutions, primarily offering a line of sound machines designed to enhance sleep quality through the use of real fan white noise. Their core product offerings include the SNOOZ Original, a well-reviewed white noise machine that replicates the sound of a fan without circulating air, and the SNOOZ Go, a portable version that incorporates Bluetooth capabilities and a night light. Additionally, the company has introduced the SNOOZ Pro, featuring upgraded functionalities for a more customized sleep experience. These products are designed to address common sleep disturbances, including external noise and conditions such as tinnitus, catering to a diverse end user base that includes light sleepers, travelers, and pet owners. SNOOZ products are marketed primarily in North America and select international markets, helping users achieve improved sleep environments regardless of location.Snooz generates revenue through direct-to-consumer sales of its sleep products, which include its flagship white noise machines and various accessory bundles. The company employs a straightforward pricing structure, with products sold individually or in multi-packs that provide additional savings. Customers can take advantage of the 100-Night Happiness Guarantee, which facilitates returns if expectations are not met, thus encouraging trial purchases. Revenue transactions are primarily conducted via their online platform, enabling seamless purchases for consumers. The company’s strategy focuses on building customer loyalty through quality products and exceptional support, enhancing their market presence in the wellness sector.Snooz, Inc. intends to leverage the recent Seed funding of USD 1.35 mn to create and launch new products aimed at enhancing sleep quality. The company is also focusing on expanding its market presence, specifically targeting additional international markets to reach more consumers by the end of 2022. The funding will be utilized to support product development, marketing efforts, and scaling operations to facilitate this expansion.

## Funding rounds

- Seed, Oct 30, 2019, $1.4M — Serra Ventures, IrishAngels

## Investors

- Serra Ventures (https://capitalatlas.ai/funds/serra-ventures) — Seed
- IrishAngels (https://capitalatlas.ai/funds/irishangels) — Seed