# Sniffers Pet Care

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sniffers-pet-care

- Industry: Consumer Products
- Headquarters: Elland, UK
- Website: https://www.snifferspetcare.co.uk
- Total disclosed funding: $1.1M
- Latest round: Series A (Feb 29, 2024)
- Investors on record: 1

## About

Based in West Yorkshire, UK, and founded in 1972, Sniffers Pet Care Limited operates as a manufacturer of pet treat products. In February 2024, the firm raised an investment of GBP 850,000 led by Traditum. The firm as of March 2024, is led by its CEO, Simon Brown.

The company offers a selection of premium pet care products under different brands including NAW, Bow Wow, Buffalo, Monster Chocs, and Vitapol. Sniffers Pet offers more than 200 product SKUs including natural dog treats, smoked meat, liver sausage, chicken, and tripe. Some of the products available on its e-commerce website are buffalo rolls smoked, Bow Wow Meaty Jumbos Smoked Meat, Monster Chocs Plain, Vitapol Smaker Mineral Bird, NAW Lamb Ears, etc.

The firm generates revenue by selling its pet food products. Some examples include BUFFALO 8" Rolls Peanut Butter (3pk) at GBP 6.99, Bow Wow Goose Liver Sausage (72) at GBP 1.99, Monster Chocs Mice 1kg at GBP, NAW Beef Trachea (1kg) SRP at GBP 18.99, etc.

The February 2024 acquisition will enable Sniffers Pet Care Limited to grow its business production in Elland.

## Funding rounds

- Series A, Feb 29, 2024, $1.1M — Traditum

## Investors

- Traditum (https://capitalatlas.ai/funds/traditum) — Series A