# Sneakers By Jordana

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sneakers-by-jordana

- Industry: Consumer Products
- Headquarters: Ann Arbor, US
- Website: www.sneakersbyjordana.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Oct 7, 2016)
- Investors on record: 1

## About

Sneakers By Jordana LLC is a footwear company focused on merging style and functionality in its products, aiming to cater to fashion-conscious consumers seeking comfort and versatility.Founded in 2014 in Ann Arbor, US, Sneakers By Jordana LLC specializes in stylish footwear. The company raised USD 0.1 million in Seed funding on October 7, 2016, led by the University of Michigan (Ross School of Business).Sneakers By Jordana specializes in a unique range of footwear designed to merge style with functionality, catering primarily to the fashion-forward consumer seeking comfort and versatility. The company's core offerings include a variety of sneaker designs that incorporate innovative materials and technologies aimed at enhancing performance and comfort during everyday activities. These products are positioned to solve the common challenges faced by consumers, such as the need for durable, stylish footwear that can transition seamlessly from casual to more active environments. The brand primarily targets a diverse clientele, including fashion enthusiasts, athletes, and everyday users across North America and Europe, where the demand for high-quality, stylish sneakers is consistently high.The revenue model of Sneakers By Jordana is structured around a direct-to-consumer sales approach, facilitated through their online platform and selective retail partnerships. The company generates income through the sale of its flagship sneaker lines, which are positioned at competitive price points to attract a broad customer base. Typical transactions involve customers purchasing individual pairs of sneakers, with options for customization that can influence pricing. These purchases are supplemented by partnerships with select retailers who carry the brand's products, enhancing visibility and accessibility. The integration of promotional offers and loyalty programs further supports customer retention and sales growth.In October 2016, Sneakers By Jordana LLC raised USD 0.1 million in Seed funding, which will be utilized to support the development of new sneaker designs aimed at enhancing both style and functionality. The company is targeting expansion into European markets by 2024, broadening its reach among fashion-forward consumers. This funding will also aid in marketing efforts and strengthening retail partnerships to enhance accessibility of their products.

## Funding rounds

- Seed, Oct 7, 2016, $0.1M — University of Michigan (Ross School of Business)

## Investors

- University of Michigan (Ross School of Business) (https://capitalatlas.ai/funds/university-of-michigan-ross-school-of-business) — Seed