# Snappy Kraken

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/snappy-kraken

- Industry: Marketing/Advertising
- Headquarters: Ormond Beach, US
- Website: www.snappykraken.com
- Total disclosed funding: $6M
- Latest round: Series A (Apr 13, 2021)
- Investors on record: 3

## About

Snappy Kraken offers AI-driven marketing solutions tailored for financial advisors, enhancing client engagement through automated digital campaigns, personalized websites, and original content creation.Founded in 2016 in Ormond Beach, US, Snappy Kraken specializes in marketing solutions for financial advisors. The company was founded by Angel Gonzalez, Bradley DeLoatche, and Robert Sofia, with Robert Sofia serving as CEO. Snappy Kraken has raised a total of USD 13.5 mn in Series A funding as of November 30, 2022, which matches their total amount raised, valuing the company at USD 48.712 mn.Snappy Kraken specializes in providing AI-powered marketing solutions tailored specifically for financial advisors. Its core offerings include personalized websites, original content creation, and comprehensive marketing automation services designed to enhance client engagement and drive revenue growth. The company's platform allows financial advisors to run fully automated, end-to-end digital campaigns that are grounded in research and designed to deliver measurable results. Snappy Kraken's solutions cater to a diverse client base of financial advisors across various geographical markets, including the United States and Canada, enabling them to optimize their marketing strategies with minimal manual effort. Additionally, the platform features built-in compliance workflows that align with FINRA and SEC standards, ensuring that advisors can maintain brand integrity while efficiently nurturing client relationships.Snappy Kraken generates revenue primarily through subscription-based services and partnerships with financial advisory firms. The company offers various pricing plans for its core services, such as Freedom360, which is a fully managed marketing solution that encompasses everything from strategy development to execution. Advisors utilizing this platform benefit from significant increases in website traffic and appointment requests, indicating the effectiveness of the service. Revenue contracts are typically structured around these subscription models, allowing clients to access ongoing marketing automation tools, AI-driven content customization, and compliance management features. This structured approach to revenue generation positions Snappy Kraken as a key partner in the growth strategies of financial advisors, ultimately helping them to achieve their business objectives.Following the recent Series A funding of USD 13.5 mn raised in November 2022, Snappy Kraken plans to invest in developing new products aimed at enhancing its marketing automation services. The company is targeting expansion into additional markets in North America and aims to release new features by the end of 2023. Recent funding will support these initiatives, enabling Snappy Kraken to continue enhancing its service offerings and reach a broader client base.

## Funding rounds

- Series A, Apr 13, 2021, $6M — Flyover Capital, 1248 Holdings, FINTOP Capital

## Investors

- Flyover Capital (https://capitalatlas.ai/funds/flyover-capital) — Series A
- 1248 Holdings — Series A
- FINTOP Capital (https://capitalatlas.ai/funds/fintop-capital) — Series A