# Snap

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/snap

- Industry: Internet
- Headquarters: Santa Monica, US
- Website: www.snapchat.com
- Total disclosed funding: $2.4B
- Latest round: Series F (May 25, 2016)
- Investors on record: 46

## About

Based in California, US, and founded in 2011, Snap Inc. develops and operates Snapchat, a mobile application that allows users to take photos, record videos, and share creativity by adding text and doodles. The company trades on the New York Stock Exchange (NYSE) under the ticker symbol SNAP. In August 2018, Snap Inc. raised USD 250 million in PIPE funding led by an individual investor. The company has raised a total of USD 5,273.35 million in funding. The PIPE funding valued Snap Inc. at USD 14 billion at post-money.

Snap Inc. provides Snapchat, which is its core mobile device application and contains five distinct tabs, complemented by additional tools that function outside of the application. These five tabs are camera, communication, snap map, stories, and spotlight. The company connects both brand and direct response advertisers to Snapchat users globally. In addition, Snap offers the ability to bid for advertisements that are designated to drive Snapchat users to visit a website, visit a local business, call, or text a business, download an app or return to an app. Moreover, the company provides third-party and first-party solutions to offer a vast array of analytics on campaign attributes like reach, frequency, demographics, and viewability. Snap also offers Spectacles, which is a wearable device that connects with Snapchat and captures photos and videos from a human perspective.

Snap generates revenue from the sale of its advertising products, which primarily include Snap Ads and AR Ads, and measurement services referred to as advertising revenue. In addition, the company also generates revenue from sales of its hardware product, Spectacles. In the fiscal year 2020, the company generated USD 2.5 billion in revenue and USD 4.1 billion in 2021.

Snap plans to continue to introduce new products and features regularly.

## Funding rounds

- Series F, May 25, 2016, $1.3B — Institutional Venture Partners, Hong Shan, T Rowe Price, General Atlantic, Fidelity Investments, Coatue Management, Lone Pine Capital, Glade Brook Capital Partners, Analog Capital
- Series F, Feb 17, 2015, $538M — Institutional Venture Partners, Kleiner Perkins, Lightspeed Venture Partners, Meritech Capital Partners, New Enterprise Associates, General Catalyst Partners, Comcast Ventures, Spark Capital, York Capital Management, Fidelity Investments, Transmedia Capital, Yahoo Inc., LaunchCapital, DST Global, Access Technology Partners, Alibaba Group, G Squared, Ventura Capital Privado, Titanium Ventures, Brookside Capital, Grupo Arcano, CapitalG, Binary Capital, Vayner/RSE, Glade Brook Capital Partners, MicroVentures, Geodesic Capital, HDS Capital, Man Capital, Graphene Ventures, University Growth Fund, Principal Pnb Asset Management, AyBe Capital, The Variable Annuity Life Insurance Company, Yorkville Capital Management
- Series E, Apr 4, 2014, $486M — Kleiner Perkins, GIC, Rizvi Traverse Management, Yahoo Inc., HDS Capital
- Series C, Dec 11, 2013, $50M — Coatue Management
- Series B, Jun 24, 2013, $60M — Benchmark, Institutional Venture Partners, Lightspeed Venture Partners, General Catalyst Partners, Tencent Investment, SV Angel
- Series A, Feb 11, 2013, $15M — Benchmark
- Seed, Dec 11, 2012 — SV Angel
- Seed, Mar 1, 2012, $0.5M — Lightspeed Venture Partners

## Investors

- Lightspeed Venture Partners (https://capitalatlas.ai/funds/lightspeed-venture-partners) — Seed, Series B, Series F
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Seed, Series B
- Benchmark (https://capitalatlas.ai/funds/benchmark) — Series A, Series B
- Institutional Venture Partners (https://capitalatlas.ai/funds/institutional-venture-partners) — Series B, Series F
- General Catalyst Partners (https://capitalatlas.ai/funds/general-catalyst-partners) — Series B, Series F
- Tencent Investment — Series B
- Coatue Management (https://capitalatlas.ai/funds/coatue-management) — Series C, Series F
- Kleiner Perkins (https://capitalatlas.ai/funds/kleiner-perkins) — Series E, Series F
- GIC — Series E
- Rizvi Traverse Management — Series E
- Yahoo Inc. — Series E, Series F
- HDS Capital (https://capitalatlas.ai/funds/hds-capital) — Series E, Series F
- Meritech Capital Partners (https://capitalatlas.ai/funds/meritech-capital-partners) — Series F
- New Enterprise Associates (https://capitalatlas.ai/funds/new-enterprise-associates) — Series F
- Comcast Ventures (https://capitalatlas.ai/funds/comcast-ventures) — Series F
- Spark Capital — Series F
- York Capital Management (https://capitalatlas.ai/funds/york-capital-management) — Series F
- Fidelity Investments (https://capitalatlas.ai/funds/fidelity-investments) — Series F
- Transmedia Capital (https://capitalatlas.ai/funds/transmedia-capital) — Series F
- LaunchCapital (https://capitalatlas.ai/funds/launchcapital) — Series F
- DST Global (https://capitalatlas.ai/funds/dst-global) — Series F
- Access Technology Partners — Series F
- Alibaba Group — Series F
- G Squared (https://capitalatlas.ai/funds/g-squared) — Series F
- Ventura Capital Privado (https://capitalatlas.ai/funds/ventura-capital-privado) — Series F
- Titanium Ventures (https://capitalatlas.ai/funds/titanium-ventures) — Series F
- Brookside Capital — Series F
- Grupo Arcano (https://capitalatlas.ai/funds/grupo-arcano) — Series F
- CapitalG (https://capitalatlas.ai/funds/capitalg) — Series F
- Binary Capital (https://capitalatlas.ai/funds/binary-capital) — Series F
- Vayner/RSE (https://capitalatlas.ai/funds/vayner-rse) — Series F
- Glade Brook Capital Partners (https://capitalatlas.ai/funds/glade-brook-capital-partners) — Series F
- MicroVentures — Series F
- Geodesic Capital (https://capitalatlas.ai/funds/geodesic-capital) — Series F
- Man Capital (https://capitalatlas.ai/funds/man-capital) — Series F
- Graphene Ventures (https://capitalatlas.ai/funds/graphene-ventures) — Series F
- University Growth Fund (https://capitalatlas.ai/funds/university-growth-fund) — Series F
- Principal Pnb Asset Management — Series F
- AyBe Capital (https://capitalatlas.ai/funds/aybe-capital) — Series F
- The Variable Annuity Life Insurance Company — Series F
- Yorkville Capital Management — Series F
- Hong Shan — Series F
- T Rowe Price (https://capitalatlas.ai/funds/t-rowe-price) — Series F
- General Atlantic (https://capitalatlas.ai/funds/general-atlantic) — Series F
- Lone Pine Capital — Series F
- Analog Capital — Series F
