# Smore

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smore

- Industry: Internet
- Headquarters: Palo Alto, US
- Website: www.smore.com
- Total disclosed funding: $1.7M
- Latest round: Seed (May 6, 2014)
- Investors on record: 4

## About

Smore is a digital communication platform designed primarily for educators, enabling them to create engaging newsletters that enhance school and district communications with students, families, and colleagues.Founded in 2011 by Ronald Lin and Shlomi Atar, Smore is headquartered in Palo Alto, US. The company was established to empower educators with tools for effective communication. In December 2022, Smore was fully acquired by SchoolStatus, LLC, which strengthens its presence in the K12 education sector. The company has engaged in 4 deals, with its most recent funding round being a Seed round of USD 1.7 mn led by Founders' Co-op, raising a total of USD 1.7 mn to date.Smore provides a newsletter builder tailored for educators, allowing the design of newsletters with customizable templates. Key features include language translation, brand kit integration, and tracking for engagement metrics. The platform serves over 1 million educators in more than 20,000 schools and districts across North America, facilitating improved communication within educational communities.Smore operates a subscription-based revenue model, offering various pricing tiers for individual educators, teams, and larger organizations. This model allows direct transactions with educators and school administrators, enabling individual subscriptions and institutional contracts that broaden its market reach.With the acquisition by SchoolStatus, LLC in December 2022, Smore aims to enhance its offerings within the K12 sector and improve educational outcomes. The recent investment will support the development of new features and expansion into additional educational markets, with specific plans to deepen its integration with K12 solutions provided by SchoolStatus.

## Funding rounds

- Seed, May 6, 2014, $1.7M — Greylock Partners, Founders' Co-op, Kima Ventures
- Seed, Oct 31, 2011 — Founders' Co-op, Techstars

## Investors

- Founders' Co-op (https://capitalatlas.ai/funds/founders-co-op) — Seed
- Techstars (https://capitalatlas.ai/funds/techstars) — Seed
- Greylock Partners (https://capitalatlas.ai/funds/greylock-partners) — Seed
- Kima Ventures (https://capitalatlas.ai/funds/kima-ventures) — Seed