# Smilebox

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smilebox

- Industry: Media
- Headquarters: Redmond, US
- Website: www.smilebox.com
- Total disclosed funding: $14M
- Latest round: Series B (Feb 24, 2010)
- Investors on record: 2

## About

Smilebox is a digital platform specializing in personalized creative tools for cards, invitations, and collages, enabling users to design and share custom digital content for various occasions.Founded in 2005 in Redmond, US, Smilebox provides a platform for users to create personalized digital greetings and invitations. In August 2011, the company was acquired by IncrediMail Ltd for USD 25 mn with potential additional payments based on performance milestones. The company has completed four deals to date, with its latest funding round being a TRADE SALE. Natalia Alfago is the founder of Smilebox, contributing to its innovative approach in the digital design space.Smilebox offers a suite of digital creation tools focused on personalized cards, invitations, slideshows, and collages. Users can design customized eCards and physical cards for various occasions, using easily modifiable templates that incorporate personal photos, music, and text. The user-friendly platform caters to families, event planners, and businesses, facilitating a quick creation and sharing process. Smilebox's services are primarily available in North America and select European markets, addressing the growing demand for personalized digital communication.Smilebox generates revenue through a subscription-based model with various pricing tiers, granting access to an extensive library of design templates and features. The platform supports both B2C interactions for individual users and potential B2B engagements with businesses utilizing Smilebox for marketing purposes. Customers can choose from different service plans that may offer unlimited access to templates and enhanced customization features, ensuring a seamless experience from design to delivery.Following the acquisition in September 2011, Smilebox plans to enhance its product offerings and expand its market reach. While specific upcoming products or release dates are not disclosed, the recent funding will support strategic initiatives to develop new tools and explore potential new markets. Target regions for expansion are expected to be outlined in future strategic plans, focusing on broadening its presence in both North America and Europe.

## Funding rounds

- Series B, Feb 24, 2010, $2M — Frazier Technology Ventures, Bessemer Venture Partners
- Series B, Dec 11, 2007, $7M — Frazier Technology Ventures, Bessemer Venture Partners
- Series A, Feb 6, 2006, $5M — Frazier Technology Ventures

## Investors

- Frazier Technology Ventures (https://capitalatlas.ai/funds/frazier-technology-ventures) — Series A, Series B
- Bessemer Venture Partners (https://capitalatlas.ai/funds/bessemer-venture-partners) — Series B