# Smile Formula

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smile-formula

- Industry: Healthcare Specialists
- Headquarters: Shenzhen, China
- Website: www.smileformula.com
- Total disclosed funding: $1.4M
- Latest round: Angel (Apr 13, 2020)
- Investors on record: 1

## About

Smile Formula is a company focused on acquiring and selling premium domain names, providing branding solutions and services for businesses aiming to establish a strong online presence.Founded in 2019 and headquartered in Shenzhen, China, Smile Formula specializes in premium domain names. The company has completed one deal, raising RMB 10 million in an Angel funding round from Global Founders Capital on April 13, 2020, totaling RMB 10 million raised to date. The company's founder has a background in domain acquisition and sales, contributing to its strategic direction.Smile Formula specializes in the acquisition and sale of premium domain names, particularly focusing on one-word domains with modern extensions such as .ai, .io, and .xyz. They offer a marketplace with over 300,000 domain names, a naming and branding contest platform, AI-powered name generators, and trademark services. Their services cater to businesses seeking brandable domains, facilitating market entry and enhancing brand recognition, while also providing data-driven insights for informed business decisions.Smile Formula's revenue model is based on the sale of domain names and associated services, operating on a transaction-based structure. Customers can purchase domain names directly through their marketplace, with options for immediate purchase or participation in managed naming contests. Revenue arises from domain sales and potential commissions from promoting domains. The company is committed to customer satisfaction, offering a full refund policy when domain transfers cannot be completed.Smile Formula plans to launch new products focused on enhancing their domain marketplace and branding services, with specific details to be announced in the upcoming months. The company is targeting international markets for expansion, particularly in Asia and North America, by the end of 2023. The recent Angel funding of RMB 10 million will be utilized to support these initiatives, focusing on product development and market penetration strategies.

## Funding rounds

- Angel, Apr 13, 2020, $1.4M — Global Founders Capital

## Investors

- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Angel