# Smile

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smile-4

- Industry: Software
- Headquarters: Kitchener, Canada
- Website: www.smile.io
- Total disclosed funding: $1M
- Latest round: Seed (May 7, 2012)
- Investors on record: 2

## About

Smile Inc. provides a loyalty platform tailored for Shopify brands, enabling businesses to enhance customer engagement and retention through customizable loyalty programs and seamless integration with e-commerce and in-store experiences.Smile Inc. is a loyalty platform designed for Shopify brands, founded in 2012 in Kitchener, Canada, by Kritya Chowatia, Mike Rossi, and Tiffany Duncan. The company raised USD 1 million in Seed funding on May 7, 2012, from investors including MaRS Investment Accelerator Fund and OMERS Ventures. Mike Rossi currently serves as the CEO.Smile.io specializes in providing a comprehensive loyalty platform specifically designed for Shopify brands. Their primary offerings include customizable loyalty programs that enable businesses to engage customers effectively, fostering repeat purchases and enhancing customer lifetime value (CLV). The platform integrates seamlessly with both online and in-store shopping experiences through native Apple Wallet and Google Wallet functionalities. Smile.io's solutions are tailored to serve a wide range of clients, from emerging brands to established global enterprises, across various geographical markets including North America, Europe, and Asia-Pacific. The company’s user base exceeds 100,000 businesses worldwide, facilitating diverse end use cases such as customer retention strategies, VIP membership benefits, and interactive progress tracking for customers participating in loyalty programs.The revenue model of Smile.io is primarily subscription-based, allowing businesses to access its loyalty platform through tiered pricing plans that cater to different levels of service and customization. Clients, including retailers and direct-to-consumer brands, enter into partnerships with Smile.io to implement loyalty programs that align with their marketing strategies. The company’s flagship products, which include membership and VIP features, provide exclusive pricing advantages that encourage repeat shopping behavior. While specific pricing details are proprietary, the structure typically involves monthly or annual subscription fees based on the features selected, enabling businesses to scale their loyalty initiatives in accordance with their growth trajectories. Through this model, Smile.io ensures a steady revenue stream while delivering significant value to its clientele.In May 2012, Smile Inc. raised USD 1 million in Seed funding, which will be utilized to enhance its product offerings and expand into new markets. The company plans to develop and launch new features within its loyalty platform, with a focus on improving customer engagement functionalities. Additionally, Smile.io aims to enter the European and Asia-Pacific markets by the end of 2023, leveraging its recent funding to support these initiatives.

## Funding rounds

- Seed, May 7, 2012, $1M — OMERS Ventures, MaRS Investment Accelerator Fund

## Investors

- OMERS Ventures (https://capitalatlas.ai/funds/omers-ventures) — Seed
- MaRS Investment Accelerator Fund (https://capitalatlas.ai/funds/mars-investment-accelerator-fund) — Seed