# Smeetz

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smeetz

- Industry: Internet
- Headquarters: Lausanne, Switzerland
- Website: www.smeetz.com
- Total disclosed funding: $4.7M
- Latest round: Series A (May 31, 2022)
- Investors on record: 5

## About

Smeetz provides innovative unified commerce solutions designed specifically for the ticketing and event management sectors, enhancing operational efficiency and customer engagement for businesses in the industry.Founded in 2017 and headquartered in Lausanne, Switzerland, Smeetz specializes in offering technology-driven solutions for ticketing and event management. The company has completed three deals, with its most recent funding round occurring on May 31, 2022. The latest funding, a Series A round amounting to USD 4.00 mn, was led by investors Privilege Ventures and NewOak, with participation from DAA Capital Partners and Bright Company SA. The company's founders, Alexandre Martin and Morgan Siffert, have focused on leveraging technology to transform the event ticketing landscape.Smeetz specializes in unified commerce solutions tailored for the ticketing and event management industry. Their core product offerings streamline the ticketing process while enhancing revenue generation capabilities for businesses. By integrating advanced technological features, Smeetz allows clients to move beyond traditional ticket sales to offer customized experiences that cater to the needs of their end users. The platform serves a variety of clients, including event organizers, venues, and attractions across Europe, particularly in markets such as France, Belgium, and Switzerland. Smeetz's solutions are designed to improve customer engagement, maximize sales potential, and facilitate seamless interactions, ultimately empowering businesses to deliver memorable guest experiences.Smeetz operates on a business-to-business (B2B) model, generating revenue through subscription-based services and partnerships with various clients in the events and ticketing sectors. The transactional structure predominantly involves clients subscribing to the platform for access to its features, which may include ticket sales management, analytics tools, and marketing support. Revenue is generated as clients utilize these services, enhancing their operational efficiency and increasing potential sales. The pricing plans are structured to accommodate different business sizes and needs, ensuring that both small venues and larger organizations can leverage Smeetz's technology effectively. The company’s flagship services are essential for clients aiming to optimize their ticketing processes and drive revenue growth, establishing a solid foundation for ongoing business relationships.In May 2022, Smeetz secured USD 4.00 mn in Series A funding to accelerate its growth and expand its presence globally, particularly in the United States. The funding will support the development of new product offerings and enhancements to their platform. The company plans to target the U.S. market for expansion, aiming to effectively launch its services and establish partnerships with local event organizers and venues.

## Funding rounds

- Series A, May 31, 2022, $4M — DAA Capital Partners, Privilege Ventures, NewOak, Bright Company SA
- Seed, Feb 14, 2020, $0.7M — Swiss ICT Investor Club

## Investors

- Swiss ICT Investor Club (https://capitalatlas.ai/funds/swiss-ict-investor-club) — Seed
- DAA Capital Partners (https://capitalatlas.ai/funds/daa-capital-partners) — Series A
- Privilege Ventures (https://capitalatlas.ai/funds/privilege-ventures) — Series A
- NewOak (https://capitalatlas.ai/funds/newoak) — Series A
- Bright Company SA — Series A