# SMATOOS

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smatoos

- Industry: Education/Training
- Headquarters: Seoul, South Korea
- Website: www.smatoos.com
- Total disclosed funding: $2.7M
- Latest round: Series B (Mar 23, 2015)
- Investors on record: 3

## About

SMATOOS is a South Korean company focused on providing executive coaching, business networking, and industry insights to enhance leadership and operational strategies for businesses.Founded in 2011 in Seoul, South Korea, SMATOOS specializes in supporting executives and entrepreneurs. The company has secured a total of 4 investment deals with the latest being a Series B round in March 2016, raising KRW 3,000.00 mn from investors including Korea Investment Partners and Mirae Asset Venture Investment. Alan Kim is both the CEO and founder of the company, which has seen its operations evolve since inception, focusing on providing tailored support to business leaders.SMATOOS offers a range of services aimed at enhancing business strategies for executives and entrepreneurs. These include customized executive coaching, networking opportunities, and exclusive industry insights, all designed to foster professional growth and improve leadership capabilities. Its clientele primarily consists of mid to large-sized enterprises across sectors such as technology, finance, and manufacturing, with marketing efforts focused in South Korean metropolitan areas and select international markets, including the United States and Japan.SMATOOS generates revenue through a membership-based model, offering various tiers that provide access to exclusive services and resources, including personalized coaching sessions and networking events. Members typically engage in annual subscriptions, ensuring a steady revenue stream from B2B engagements as companies invest in memberships to enhance their executive teams.SMATOOS plans to leverage the recent funding raised in March 2016 to enhance its service offerings and explore new markets. Upcoming products include expanded coaching programs scheduled for release in 2024, aimed at further supporting executives in their strategic planning. Additionally, the company is targeting expansion into European markets by 2025 to diversify its reach and client base.

## Funding rounds

- Series B, Mar 23, 2015, $2.7M — Korea Investment Partners, Partners Investment, Mirae Asset Venture Investment

## Investors

- Korea Investment Partners (https://capitalatlas.ai/funds/korea-investment-partners) — Series B
- Partners Investment (https://capitalatlas.ai/funds/partners-investment) — Series B
- Mirae Asset Venture Investment (https://capitalatlas.ai/funds/mirae-asset-venture-investment) — Series B