# SmartX Technology Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartx-technology-solutions

- Industry: Financial Services
- Headquarters: West Palm Beach, US
- Website: www.smartxadvisory.com
- Total disclosed funding: $2M
- Latest round: Series B (Dec 6, 2018)
- Investors on record: 1

## About

SmartX Technology Solutions Inc. is a provider of managed account technology solutions, empowering financial advisors to create customized multi-strategy portfolios that meet their clients' investment goals efficiently.Founded in 2010 in West Palm Beach, US, SmartX Technology Solutions Inc. specializes in managed account technology for the financial services sector. The company has completed two deals, with the most recent raised funding on December 23, 2019. Under the leadership of CEO Debbie Tagg, the company received USD 4.000 mn in its latest funding round led by ManchesterStory Group, alongside participation from IA Capital Group. Evan Rapoport is noted as the founder.SmartX Advisory Solutions offers a comprehensive suite of managed account technology solutions tailored for the financial services industry. Their core product enables financial advisors to design customizable multi-strategy portfolios that align with specific investment goals for their clients. Leveraging cloud-based technology, micro-services infrastructure, and open APIs, SmartX simplifies the investment management process, allowing firms to integrate third-party vendors and create personalized platforms. Their model marketplace features access to over one thousand investment strategies provided by some of the world’s largest asset managers, catering to a diverse clientele that includes independent broker-dealers, registered investment advisors, and asset managers across North America and Europe.Revenue for SmartX Advisory Solutions is generated through a subscription-based model where financial institutions pay for access to their advanced technology suite. Clients may enter into partnership agreements that facilitate tailored solutions and ongoing support, allowing them to effectively manage their investment operations. The company’s flagship offerings, including SmartY, a manager-sponsored strategist platform, are designed to provide advisors with efficient trading tools and outsourced investment management services. Specific pricing structures for these services are established based on the complexity and customization required by the client, reflecting the value delivered through their innovative technology. The transactions primarily occur in a B2B framework, providing solutions directly to enterprises rather than individual consumers.Following their recent funding round on December 23, 2019, where SmartX Technology Solutions Inc. raised USD 4.000 mn, the company plans to enhance its product offerings and expand its market presence. They are currently designing new products to be launched in the near future, focusing on innovative features that will further simplify investment management for financial advisors. Additionally, SmartX aims to expand into new markets, specifically targeting geographical regions in Asia and Latin America by the end of 2024, leveraging their new capital to support these initiatives.

## Funding rounds

- Series B, Dec 6, 2018, $2M — FINTOP Capital

## Investors

- FINTOP Capital (https://capitalatlas.ai/funds/fintop-capital) — Series B