# SmartShoot

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartshoot

- Industry: Telecoms
- Headquarters: San Francisco, US
- Website: www.smartshoot.com
- Total disclosed funding: $11M
- Latest round: Seed (Mar 1, 2013)
- Investors on record: 4

## About

SmartShoot Inc. is a photography and video production company that delivers customized visual content through a network of skilled professionals, tailored to meet the branding needs of diverse clients.Founded in 2005 in San Francisco, US, SmartShoot Inc. specializes in custom photography and video production services. The company has successfully completed five deals, with its latest funding round being VENTURE DEBT, raising USD 0.15 mn. The founders, John Mcweeny and Justin McCarthy, aimed to streamline content acquisition for brands. As of March 1, 2013, SmartShoot raised a total of USD 3.00 mn, indicating a solid foundation in the media production sector.SmartShoot specializes in providing photography and video production services tailored to the specific needs and branding guidelines of its clients. The core offerings include custom image and video creation facilitated by a network of professional photographers and filmmakers who are adept at capturing content that aligns with brand identity. The company serves a diverse clientele that includes hundreds of leading global brands across various industries, utilizing a web-based project collaboration tool that enhances the scalability of content acquisition. This tool allows for online collaboration, editing, and cloud-based storage, ensuring seamless communication and efficient workflow for clients needing high-quality visual content. SmartShoot's services are available in multiple geographical markets, focusing on regions with a strong demand for professional media production, including North America, Europe, and parts of Asia.SmartShoot generates revenue primarily through its production services offered to businesses, facilitating transactions via a B2B model. Clients typically engage with the company by accessing its platform to request customized photography and video projects, which are fulfilled by the network of professionals. The pricing structure for services accommodates enterprises of varying sizes, featuring tiered packages reflecting different levels of service and scale. Flagship offerings include comprehensive content packages that cater to both single-location and multi-location clients, enabling brands to maintain a consistent visual identity across markets. The revenue model is structured around project-based fees, allowing for flexibility based on client needs and project complexity.In March 2013, SmartShoot Inc. raised funding to support growth initiatives, including the development of new product offerings and expansion into new markets. The company plans to enhance its web-based platform to include advanced features for client collaboration and project management. Additionally, SmartShoot targets expansion into more regions in Europe and Asia by the end of 2024, leveraging its network of professional creatives to increase its service reach.

## Funding rounds

- Seed, Mar 1, 2013 — Uncork Capital
- Series C, Jul 22, 2010, $3M — Venrock, Hearst Ventures
- Series B, Feb 7, 2008, $7.5M — Venrock, Hearst Communications, Inc., Hearst Ventures

## Investors

- Venrock (https://capitalatlas.ai/funds/venrock) — Series B, Series C
- Hearst Communications, Inc. — Series B
- Hearst Ventures (https://capitalatlas.ai/funds/hearst-ventures) — Series B, Series C
- Uncork Capital (https://capitalatlas.ai/funds/uncork-capital) — Seed