# Smartrr.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartrr

- Industry: Software
- Headquarters: New York, US
- Website: www.smartrr.com
- Total disclosed funding: $17M
- Latest round: Series A (Jan 3, 2023)
- Investors on record: 5

## About

Based in New York, US, and founded in 2020 by CEO Gabriella Yitzhaek Tegen, Smartrr, Inc, a.k.a. Smartrr operates as a software company that provides a next-generation subscription application for Shopify brands to increase brand engagement and customer lifetime value. In January 2023, Smartrr raised USD 17.29 million in a Series A funding led by Canvas Ventures, with participation from Alumni Ventures Group, Gaingels Syndicate, Expa, NYCA Partners, along with individual investors.

Smartrr. Inc provides advanced subscription technology that allows direct-to-consumer brands to offer customizable subscriptions, bundles, loyalty programs, rewards, early access to new products, and discounts to enhance customer experience and maintain recurring revenue. Furthermore, the company uses artificial intelligence to provide a membership-oriented experience as well as comprehensive analytics and reporting tools and allows clients to focus on business growth rather than being slowed down by spreadsheets. As of April 2023, the company partnered with Gorgias, Okendo, Klaviyo, Postscript, etc. 

Smartrr generates revenue from the subscription of its product packages, which include launch (USD 99 per month), grow (USD 299 per month), and excel (USD 499 per month).

The company plans to use its proceeds from January 2023 funding to further develop its product that serves as a lifetime value tool for brands at every stage of their growth.

## Funding rounds

- Series A, Jan 3, 2023, $17M — Expa, Nyca, Alumni Ventures Group, Canvas Prime, Gaingels

## Investors

- Expa (https://capitalatlas.ai/funds/expa) — Series A
- Nyca (https://capitalatlas.ai/funds/nyca) — Series A
- Alumni Ventures Group (https://capitalatlas.ai/funds/alumni-ventures-group) — Series A
- Canvas Prime (https://capitalatlas.ai/funds/canvas-prime) — Series A
- Gaingels (https://capitalatlas.ai/funds/gaingels) — Series A