# Smartpay Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartpay-co

- Industry: Financial Services
- Headquarters: Tokyo, Japan
- Website: www.smartpay.co
- Total disclosed funding: $4.3M
- Latest round: Seed (Jul 22, 2022)
- Investors on record: 5

## About

Founded in 2021 by co-founder Sam Ahmed and based in Tokyo, Japan, Smartpay Co., Ltd. is engaged in the design, development, and provision of online platforms that provide credit financing and deferred payments to streamline and simplify the payment process. In April 2024, Smartpay Co., Ltd. raised JPY 1 billion in pre-series A funding led by investor Angel Bridge, SMBC Venture Capital, Matrix Partners, and Global Founders Capital.


Smartpay's core product is its BNPL service, which allows consumers to pay for purchases in three interest-free instalments. The platform allows users to select the payment option during checkout, which simplifies the purchasing process. The service supports both credit card and bank account payments. In addition to the BNPL service, Smartpay has developed a mobile app that integrates with over 200 financial institutions in Japan. The app offers features, such as one-click payment, bulk payment management, and instant direct debits.


The company will use the April 2024 funding to continue the development of its services and systems.

## Funding rounds

- Seed, Jul 22, 2022, $4.3M — Rocket Internet SE, SMBC Venture Capital, Baleen Capital, Global Founders Capital, Elephant Design Holdings

## Investors

- Rocket Internet SE (https://capitalatlas.ai/funds/rocket-internet-se) — Seed
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Seed
- Baleen Capital — Seed
- Global Founders Capital (https://capitalatlas.ai/funds/global-founders-capital) — Seed
- Elephant Design Holdings (https://capitalatlas.ai/funds/elephant-design-holdings) — Seed