# Smartology

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartology

- Industry: Software
- Headquarters: London, UK
- Website: www.smartology.net
- Total disclosed funding: $3.8M
- Latest round: Series A (Jun 21, 2018)
- Investors on record: 1

## About

Smartology Limited specializes in contextual advertising solutions through its innovative SmartMatch™ platform, utilizing advanced AI to enhance brand engagement by placing content in relevant contexts across various digital platforms.Founded in 2010 and headquartered in London, UK, Smartology Limited offers an advertising solution that leverages artificial intelligence for contextual advertising. The company raised GBP 2.82 million in Series A funding on June 21, 2018, to support its growth. CEO Mark Bembridge leads the company, which has a current valuation of GBP 13.17 million and has completed one deal to date.Smartology provides the SmartMatch™ platform, which enhances contextual advertising by intelligently pairing brand content with relevant news articles. This technology surpasses traditional keyword matching by understanding content meaningfully, ensuring hyper-relevant ad placements. The platform is flexible, allowing brands to customize their content positioning while prioritizing internet privacy by utilizing contextual data. Smartology's clientele includes over 200 carefully selected publishers across North America, Europe, and parts of Asia.In the most recent year, Smartology reported a revenue of GBP 692,019.50 with an EBITDA of GBP -246,035.40, reflecting its operational performance within its advertising solutions sector.Following the Series A funding of GBP 2.82 million secured in June 2018, Smartology Limited plans to enhance its SmartMatch™ platform with upcoming product features aimed at improving user engagement. The company aims to expand its market presence in Asia and North America by targeting new clients by 2023. The latest funding will facilitate the development and marketing of these enhancements, aligning with Smartology's strategy for sustainable growth.

## Funding rounds

- Series A, Jun 21, 2018, $3.8M — Committed Capital

## Investors

- Committed Capital — Series A