# Smartness

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartness

- Industry: Software
- Headquarters: Rovereto, Italy
- Website: www.smartness.com
- Total disclosed funding: $14M
- Latest round: Series B (May 4, 2026)
- Investors on record: 5

## About

Based in Italy, Helium SRL doing business as smartness operates as a software development company providing hotel and apartment revenue management software for hotel industry. 

Based in Trento, Italy, and founded in 2020 by Luca Rodella (CEO as of 2026), Tommaso Centonze, and Eugenio Bancaro, Helium SRL doing business as smartness operates as a developer of revenue management software for hotels and apartments that uses machine learning algorithms to help hosts make more income. In May 2026, Smartness raised a series B funding co-led by United Ventures and CDP Venture Capital, with participation from Partech Partners. The round was part of larger EUR 47 Mn series B and Debt funding.

Smartness provides an artificial intelligence-based platform that allows users to sell rooms at their price. The company’s company platform offers analysis of data, process, calculation, suggestions, automates publishing, and monitoring performance. In addition, the firm provides a dashboard support for hotels and integration with PMS and Channel Managers on the market such as cbooking, dirs, apaleo, amic hotel, booking expert, and many more. Smartness uses a proprietary algorithm that processes various types of data, including market, saturation and price trends in the specific geographic area and the accommodation’s history. 

The company plans to use the May 2026 funding to support European expansion, strengthen its AI-driven hospitality software platform, and pursue organic growth and acquisitions across the region.

## Funding rounds

- Series B, May 4, 2026 — Partech Partners, CDP Venture Capital, United Ventures, The Techshop
- Series A, Dec 14, 2023, $12M — Partech Partners, Azimut
- Seed, Jun 30, 2022, $2.1M — The Techshop

## Investors

- The Techshop (https://capitalatlas.ai/funds/the-techshop) — Seed, Series B
- Partech Partners (https://capitalatlas.ai/funds/partech-partners) — Series A, Series B
- Azimut (https://capitalatlas.ai/funds/azimut) — Series A
- CDP Venture Capital (https://capitalatlas.ai/funds/cdp-venture-capital) — Series B
- United Ventures (https://capitalatlas.ai/funds/united-ventures) — Series B