# Smartly Pte

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartly-pte

- Industry: Software
- Headquarters: Singapore, Singapore
- Website: www.smartly.sg
- Latest round: Seed (Sep 1, 2016)
- Investors on record: 2

## About

Smartly Pte Ltd delivers advanced digital marketing solutions, enhancing advertising effectiveness through programmatic tools for businesses across various sectors, including e-commerce and media agencies.Founded in 2015 and headquartered in Singapore, Smartly Pte Ltd specializes in digital marketing solutions. In July 2019, VinaCapital acquired Smartly Pte Ltd from Expara and Nexea. The company has completed two deals since inception.Smartly.sg provides innovative digital marketing solutions focused on boosting online advertising effectiveness. Their core offerings include advanced programmatic advertising tools that streamline the ad buying process, allowing clients to maximize their return on investment through data-driven insights. The platform services a diverse range of clients in Southeast Asia, Europe, and North America, addressing challenges such as market saturation and the need for real-time ad performance analytics.In 2018, Smartly Pte Ltd reported revenue of USD 34,896.70.Smartly Pte Ltd is focusing on the expansion of its product offerings and market reach. The company plans to launch new innovative products aimed at enhancing digital marketing capabilities by the end of 2020. Additionally, they are targeting expansion into new markets in Asia and Europe by mid-2021. The recent acquisition by VinaCapital supports these initiatives, providing capital for product development and market entry strategies.

## Funding rounds

- Seed, Sep 1, 2016 — Expara, Nexea

## Investors

- Expara (https://capitalatlas.ai/funds/expara) — Seed
- Nexea (https://capitalatlas.ai/funds/nexea) — Seed