# Smartly.io Solutions

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartly-io-solutions

- Industry: Software
- Headquarters: Helsinki, Finland
- Website: www.smartly.io
- Total disclosed funding: $3.4M
- Latest round: Series A (Apr 30, 2014)
- Investors on record: 1

## About

Smartly.io Solutions Oy is an AI-powered advertising platform that enhances marketing efficiency through integrated creative development and media management, serving diverse clients across global markets.Smartly.io Solutions Oy was founded in 2013 in Helsinki, Finland, specializing in AI-driven advertising solutions. The company has closed three deals, with its most recent funding round occurring on December 19, 2019. During this round, Smartly.io raised EUR 200 mn from Providence Equity Partners, securing a majority stake in the company. The founders, Kristo Ovaska and Tuomo Riekki, have been instrumental in driving the company's innovative approach to advertising technology. Laura Desmond currently serves as the CEO.Smartly.io specializes in an AI-driven advertising platform that integrates creative development and media management to enhance marketing efficiency. The core offerings include Smartly Creative, Smartly Media, and Smartly Intelligence, which collectively allow users to build, personalize, and scale advertising campaigns across various channels. These products are designed to address pain points in the advertising ecosystem, such as misalignment between creative content and media strategy, resulting in more effective and streamlined campaign launches. Smartly's services cater to a diverse clientele, including agencies and brands looking to optimize their advertising efforts in global markets such as North America, Europe, and Asia-Pacific. By leveraging AI technology, Smartly empowers its users to achieve better advertising performance through data-driven insights and automation.Smartly.io generates revenue primarily through a subscription-based model, where clients gain access to the platform’s suite of tools for a recurring fee. In 2023, the company reported a revenue of EUR 121,739,103 and an EBITDA of EUR 3,990,789.5. The structured pricing plans are tailored to accommodate various customer needs, facilitating partnerships with agencies and direct engagements with brands. Clients may subscribe to different tiers of service that provide access to features such as campaign automation and performance analytics. This approach not only fosters brand loyalty but also positions Smartly to capitalize on the growing demand for integrated advertising solutions across multiple digital channels.Smartly.io aims to expand its product offerings and enhance its platform with new features designed for upcoming launches. The company intends to enter additional markets in Asia-Pacific and Latin America by the end of 2024. The EUR 200 mn raised from Providence Equity Partners will support these initiatives, allowing Smartly.io to invest in product development and market expansion, thereby strengthening its position in the global advertising landscape.

## Funding rounds

- Series A, Apr 30, 2014, $3.4M — Lifeline Ventures

## Investors

- Lifeline Ventures (https://capitalatlas.ai/funds/lifeline-ventures) — Series A