# Smartivity Labs Pvt.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartivity-labs-pvt

- Industry: Internet
- Headquarters: New Delhi, India
- Website: www.smartivity.in
- Total disclosed funding: $0.7M
- Latest round: Seed (May 16, 2016)
- Investors on record: 4

## About

Smartivity Labs Pvt. Ltd. is an innovative company dedicated to creating educational toys that enhance children's cognitive and motor skills through engaging hands-on activities.Founded in 2015 in New Delhi, India, Smartivity Labs Pvt. Ltd. focuses on developing DIY STEM educational toys. The company was established by Ashwini Kumar, Apoorv Gupta, and Rajat Jain. As of June 2021, the firm successfully raised INR 125.05 million in funding, achieving a valuation of INR 1117.715 million.Smartivity specializes in educational toys that target cognitive and motor skill development in children aged 3 to 14. Their product lineup includes innovative DIY STEM kits like the Mechanical Hand and Hydraulic Plane Launcher, which promote curiosity and problem-solving through interactive play. The toys are designed for individual and collaborative use, encouraging creative learning experiences that extend beyond traditional education methods.For the fiscal year 2023, Smartivity reported revenue of INR 3,788,057.50, with an EBITDA of INR -312,228.80. The company's revenue model is primarily based on direct-to-consumer sales through its online platform, allowing customers to purchase both individual toy kits and bulk orders for educational institutions.Smartivity Labs Pvt. Ltd. aims to expand its product range and market presence. The company plans to introduce new products designed to enhance educational engagement and stimulate creativity among children. With the funding raised in June 2021, amounting to INR 125.05 million, Smartivity intends to invest in marketing and product development to penetrate international markets and strengthen its distribution channels. Specific regions targeted for expansion include Southeast Asia and Europe, with plans to launch new products by mid-2024.

## Funding rounds

- Seed, May 16, 2016, $0.7M — Tandem Capital, S Chand And Company Limited, AdvantEdge Founders, CFG Offshore Holdings

## Investors

- Tandem Capital (https://capitalatlas.ai/funds/tandem-capital) — Seed
- S Chand And Company Limited — Seed
- AdvantEdge Founders (https://capitalatlas.ai/funds/advantedge-founders) — Seed
- CFG Offshore Holdings — Seed