# Smarthint Tecnologia Ltda.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smarthint-tecnologia-ltda

- Industry: Internet
- Headquarters: Curitiba, Brazil
- Website: www.smarthint.co
- Latest round: Seed (May 27, 2019)
- Investors on record: 1

## About

Smarthint Tecnologia Ltda. specializes in advanced e-commerce solutions, offering a recommendation engine that enhances online shopping experiences and boosts conversion rates for retailers across multiple sectors.Founded in 2017, Smarthint Tecnologia Ltda. is based in Curitiba, Brazil, and focuses on developing e-commerce tools for online retailers. The company has completed three deals, with the most recent occurring on April 7, 2021, when it was acquired by Magazine Luiza S/A. Marlon Korzune, the founder, has a background in technology entrepreneurship, contributing valuable insight to the company’s operations. Rodrigo Schiavini serves as the CEO.SmartHint primarily offers a suite of e-commerce solutions designed to enhance the online shopping experience for both retailers and consumers. Their core product is a recommendation engine that uses advanced algorithms to provide personalized product suggestions based on user behavior and preferences. This service aims to increase conversion rates and average order values for online stores by tailoring the shopping journey to individual customers. SmartHint's offerings are targeted at businesses operating in various sectors, including fashion, electronics, and home decor, across key markets such as Brazil, the United States, and select European countries. The platform not only facilitates customer engagement but also assists businesses in optimizing their inventory and marketing strategies through data-driven insights.SmartHint generates revenue primarily through subscription-based models, enabling e-commerce businesses to access their suite of tools and services. Clients pay a monthly fee that grants them access to the recommendation engine and additional analytics features, which are integral to improving their online sales performance. The transaction structure typically involves agreements with retailers who implement SmartHint's solutions directly on their platforms. This approach allows businesses to benefit from enhanced product visibility and customer retention strategies. By focusing on high-value clients, SmartHint can secure long-term partnerships that contribute to a stable revenue stream, further solidifying its position in the competitive e-commerce market.Following its acquisition by Magazine Luiza S/A in April 2021, Smarthint Tecnologia Ltda. is set to leverage increased resources for product development and market expansion. The company plans to introduce new features to its recommendation engine and enhance analytics capabilities by mid-2022. Additionally, it aims to expand into new geographic regions, including Latin America and Europe, with a targeted rollout by the end of 2023. The funding from the acquisition will be utilized to support these initiatives, ensuring sustained growth and innovation in its offerings.

## Funding rounds

- Seed, May 27, 2019 — Bossa Nova Investimentos
- Angel, May 2, 2018 — Bossa Nova Investimentos

## Investors

- Bossa Nova Investimentos (https://capitalatlas.ai/funds/bossa-nova-investimentos) — Angel, Seed