# Smartfrog

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartfrog

- Industry: Software
- Headquarters: Dublin, Ireland
- Website: www.smartfrog.com
- Total disclosed funding: $5M
- Latest round: Series B (Feb 12, 2016)
- Investors on record: 2

## About

Smartfrog Limited specializes in innovative IoT solutions that enhance home security and convenience through subscription-based services and smart technology.Founded in 2015 and headquartered in Dublin, Ireland, Smartfrog Limited provides smart home security solutions. The company raised EUR 15 mn in its most recent funding round in October 2016, which included investors such as Headline and Target Global. The founders, Abbas Sadegh and Andreas Rudyk, have a history of entrepreneurial endeavors, with their leadership currently under CEO Charles Fraenkl.Smartfrog Group, also known as Smartfrog & Canary Holding Inc., offers a comprehensive suite of Internet of Things (IoT) solutions primarily focused on enhancing home security and convenience. Their flagship product is a DIY Smart Home security subscription service, launched in 2015, which includes a security camera and app integration for real-time monitoring and alerts. The service is designed for ease of use, catering to consumers seeking affordable security solutions, with subscription plans starting at EUR 7 per month. In 2018, Smartfrog expanded its product line by acquiring Canary Connect, further enhancing its capabilities in smart home technology and security. Beyond security cameras, the company is scaling into new verticals, including Smart Locks & Access, Last Mile In-Home Delivery, Baby & Child Care, Pet Care, and Elder- and Healthcare, targeting a diverse client base across over 180 countries, including the US and European markets. Their platform also supports various services such as dry cleaning and home cleaning, enabled by their patented AnyLock Technology™, which facilitates secure access through multiple hardware configurations.Smartfrog Group generates revenue primarily through subscription-based models for its IoT services, particularly in the realm of home security and smart access solutions. Clients subscribe to their security service, which includes a combination of hardware and software for a monthly fee, thereby creating consistent revenue streams through recurring payments. The company’s business transactions may involve B2C relationships, where individual consumers directly subscribe to the Smart Home security service, or partnerships with service providers that integrate Smartfrog’s technology into their offerings. The company’s recent expansions into smart locks and in-home delivery services also demonstrate an evolving revenue model, as it diversifies its product offerings. In 2022, Smartfrog reported a revenue of EUR 0, with an EBITDA of EUR 0.Smartfrog Limited aims to enhance its product line with upcoming innovations in smart home technology, targeting several new markets across Europe and the US by the end of 2023. The recent funding of EUR 15 mn raised in October 2016 will support these initiatives through the development of new products and expansion efforts. This funding combines equity and venture debt, amounting to a total of EUR 20 mn, enabling the company to diversify its service offerings and strengthen its market position.

## Funding rounds

- Series B, Feb 12, 2016, $5M — Headline, Target Global
- Series A, Oct 5, 2015 — Headline

## Investors

- Headline (https://capitalatlas.ai/funds/headline) — Series A, Series B
- Target Global (https://capitalatlas.ai/funds/target-global) — Series B