# SmartCommerce

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartcommerce

- Industry: Internet
- Headquarters: Atlanta, US
- Website: www.smartcommerce.com
- Total disclosed funding: $6M
- Latest round: Series B (Aug 17, 2023)
- Investors on record: 2

## About

SmartCommerce, Inc. is a US-based company dedicated to transforming e-commerce through innovative solutions like the Master Optimization Engine and Click2Cart, enhancing brand reach and consumer engagement across diverse markets.Founded in 2016 in Atlanta, US, SmartCommerce, Inc. focuses on optimizing the e-commerce experience for brands. The company has raised a total of USD 6.05 mn in funding, with its most recent round being a Series B in August 2023, led by Argentum with participation from Mathers Associates. The company has completed a total of 11 deals to date, and its founder, Jennifer Silverberg, has a background that includes previous entrepreneurial ventures. SmartCommerce operates primarily in North America, Europe, and select Asia-Pacific markets, positioning itself globally within the e-commerce sector.SmartCommerce specializes in enhancing e-commerce through its core product, the Master Optimization Engine (MOE), along with its Click2Cart functionality. These solutions enable brands to efficiently reach consumers across categories such as grocery, wellness, beauty, pet care, and electronics. MOE serves as a central hub, streamlining the shopping experience by allowing users to navigate through various touchpoints, effectively aligning with consumer behavior. SmartCommerce serves a wide array of clients, including leading consumer brands worldwide, and aims to improve their marketing mix by optimizing reach and conversion across digital platforms. The company’s products are deployed primarily in North America, Europe, and select Asia-Pacific markets, ensuring a significant global impact on consumer purchasing behavior.SmartCommerce generates revenue through partnerships and collaborations with brands that utilize its proprietary technologies, particularly the MOE and Click2Cart solutions. These transactions follow a B2B model, with retailers engaging SmartCommerce to enhance their marketing strategies and consumer engagement. Clients typically enter into subscription agreements for access to SmartCommerce’s platforms and services, designed to facilitate seamless checkouts and effective retargeting strategies. The revenue structure is built on tiered pricing plans catering to various client needs, with flagship products like Click2Cart playing a central role in driving commerce activity.In August 2023, SmartCommerce, Inc. raised USD 6.05 mn in Series B funding, led by Argentum and joined by Mathers Associates. The company plans to utilize this funding to expand its product offerings and enhance existing technologies. Specific new products are under development to be launched in the coming year. Additionally, SmartCommerce aims to expand into new markets, targeting regions in Europe and Asia-Pacific by the end of 2024, thereby increasing its global footprint.

## Funding rounds

- Series B, Aug 17, 2023, $6M — Argentum, Mathers Associates

## Investors

- Argentum (https://capitalatlas.ai/funds/argentum) — Series B
- Mathers Associates — Series B