# SMARTCAMP Co.

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartcamp-co

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.smartcamp.co.jp
- Total disclosed funding: $4.1M
- Latest round: Series B (May 29, 2017)
- Investors on record: 7

## About

SMARTCAMP Co., Ltd., based in Tokyo, Japan, specializes in providing technology-driven solutions to enhance productivity for businesses, particularly through Software as a Service (SaaS) offerings and inside sales support. Founded in 2014 in Tokyo, Japan, SMARTCAMP Co., Ltd. operates as a provider of SaaS solutions focused on optimizing business processes. In September 2025, Marunouchi Capital agreed to fully acquire SMARTCAMP Co., Ltd. from Money Forward, Inc. Financial terms of the transaction were not disclosed.

 The firm has remained focused on its core mission without significant pivots or changes in business operations since its inception.SMARTCAMP Co., Ltd. specializes in technology-driven solutions aimed at enhancing productivity across various sectors. The company offers a suite of services designed to streamline business operations, particularly in the realm of Software as a Service (SaaS) and inside sales. Their core products include BOXIL, a cloud service comparison platform that enables corporate clients to efficiently compare and request documents for multiple SaaS offerings; BOXIL EXPO, an online exhibition connecting service providers with businesses seeking SaaS solutions; and BALES, an inside sales outsourcing service that maximizes sales efficiency and productivity. These products cater predominantly to the Japanese corporate market, particularly small to medium-sized enterprises across technology and service industries, promoting a shift towards more efficient business practices.The revenue structure of SMARTCAMP Co., Ltd. is primarily based on its SaaS offerings, which involve subscription-based models. Clients engage with the company through annual or monthly subscriptions for services like BOXIL and BALES, enhancing sales processes and operational efficiencies. Each service offers distinct value propositions, such as cost-effective access to multiple SaaS solutions or comprehensive sales support. The company generates revenue by charging clients based on tiered pricing plans that correlate with service levels, user numbers, or implementation scale, establishing a steady stream of income through recurring fees and fostering long-term relationships with a diverse clientele.Following the acquisition by Money Forward, Inc. on November 11, 2019, for JPY 1.998 billion, SMARTCAMP aims to leverage this partnership to expand its business domains and strengthen management. The acquisition is expected to facilitate accelerated growth for both companies. Future growth strategies include the development of new SaaS products to enhance service offerings and targeted expansion into international markets, although specific geographic regions and release dates for new products have not been disclosed.

The company plans to use its proceeds from September 2025 funding to pursue sustained growth and long-term development.

## Funding rounds

- Series B, May 29, 2017, $2.7M — Mitsubishi UFJ Capital, ITOCHU Technology Ventures, SMBC Venture Capital
- Series A, Nov 4, 2015, $1.2M — UNITED, inc., STRIVE, Archetype Ventures
- Seed, Apr 30, 2015, $0.2M — Soraseed Startup Studio

## Investors

- Soraseed Startup Studio (https://capitalatlas.ai/funds/soraseed-startup-studio) — Seed
- UNITED, inc. — Series A
- STRIVE (https://capitalatlas.ai/funds/strive) — Series A
- Archetype Ventures (https://capitalatlas.ai/funds/archetype-ventures) — Series A
- Mitsubishi UFJ Capital (https://capitalatlas.ai/funds/mitsubishi-ufj-capital) — Series B
- ITOCHU Technology Ventures (https://capitalatlas.ai/funds/itochu-technology-ventures) — Series B
- SMBC Venture Capital (https://capitalatlas.ai/funds/smbc-venture-capital) — Series B