# SmartBod Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartbod

- Industry: Consumer Products
- Headquarters: Oakland, US
- Website: www.lioness.io
- Latest round: Angel (Jul 15, 2015)
- Investors on record: 1

## About

SmartBod Incorporated specializes in innovative sexual wellness technology, notably the Lioness Smart Vibrator, which offers personalized feedback to enhance users' intimacy and sexual health.Founded in 2013 and headquartered in Oakland, US, SmartBod Incorporated focuses on the development of advanced sexual health technology. The company was established by multiple founders, including Anna Lee, Ariella Steinhorn, James Wang, Liz Klinger, Nat Davies, Stephanie Redlener, and Zoltan Jing. Liz Klinger and Nat Davies currently serve as the company's CEOs. In January 2016, SmartBod Incorporated raised an undisclosed amount of Seed funding from an individual investor, marking the company's most recent deal.SmartBod Incorporated primarily offers the Lioness Smart Vibrator, a cutting-edge device designed to enhance sexual health through personalized data and analytics. The vibrator tracks various factors that affect orgasm quality, providing real-time insights to users. Additionally, SmartBod sells complementary products, such as the Ultimate O Bundle, which includes a charger, CBD-infused pleasure serum, and intimacy melts. Their offerings target individuals focused on sexual wellness, healthcare providers, and educational institutions, with a market presence in North America, Europe, and select regions in Asia.SmartBod Incorporated generates revenue through direct-to-consumer sales of its primary products, including the Lioness Smart Vibrator and related bundles. Their sales strategy emphasizes a direct purchasing model via their website, enabling engagement with individual consumers and healthcare professionals. The pricing reflects the premium nature of their offerings, and discounts are provided for medical providers, military personnel, and educators, enhancing their reach and sales opportunities.SmartBod Incorporated is focused on expanding its product line and market presence. The company has plans to launch new products, although specific release dates have not been disclosed. They aim to enter additional markets, particularly in Europe and Asia, in the near future. The Seed funding raised in January 2016 will be utilized to support these initiatives, helping to enhance product development and market expansion efforts.

## Funding rounds

- Angel, Jul 15, 2015 — Creative Ventures

## Investors

- Creative Ventures (https://capitalatlas.ai/funds/creative-ventures) — Angel