# SmartBite Sdn Bhd

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartbite-sdn-bhd

- Industry: Consumer Services
- Headquarters: Kuala Lumpur, Malaysia
- Website: www.trysmartbite.com
- Total disclosed funding: $1.5M
- Latest round: Seed (Jun 5, 2022)
- Investors on record: 5

## About

SmartBite Sdn Bhd is a corporate catering platform that enhances meal management for businesses in Malaysia and Southeast Asia by allowing customized meal allowances and streamlining vendor interactions.Founded in 2016 and headquartered in Kuala Lumpur, Malaysia, SmartBite Sdn Bhd specializes in corporate catering solutions. The company was established by a team of founders including Gabriele Fadda, Gianfranco Monzini, Ilkin Ahmadov, and Valeriy Zaitsev. The latest funding round was a Seed round raised on June 5, 2022, securing USD 0.70 mn from investor SOSV, which has contributed to their current company valuation of USD 10.27 mn. The company has completed 2 deals to date.SmartBite offers a comprehensive corporate catering platform designed to streamline meal management for businesses in Malaysia and across Southeast Asia. The core product facilitates the customization of meal allowances, allowing teams to select their preferred meals based on dietary needs and personal tastes. The service operates through a user-friendly dashboard that consolidates meal ordering from a curated network of reliable vendors, thereby enhancing coordination, delivery, and billing processes. SmartBite specifically targets corporate clients, including over 500 corporations, looking to simplify meal logistics for events, team lunches, and recurring employee meals. This solution addresses the need for efficient meal management in hybrid office environments, making it particularly valuable for businesses seeking to enhance employee satisfaction and engagement with high-quality food options.SmartBite generates revenue through a business-to-business (B2B) model, providing tailored catering solutions to corporate clients. The platform operates on a subscription-based structure, allowing companies to set daily or weekly meal budgets for their employees while managing vendor relationships through a consolidated invoicing system. For the year 2023, SmartBite reported a revenue of USD 797,633.20 and an EBITDA of USD -234,754. Transactions typically involve clients selecting meal plans, executed through the SmartBite platform, encompassing services from catered meetings to recurring meal deliveries, with clear reporting and budget optimization for clients.With the investment from the recent Seed funding round, SmartBite plans to enhance its platform with new features designed to improve user experience and expand its service offerings. The company is looking to grow its presence in additional Southeast Asian markets by the end of 2024, targeting countries where corporate catering services are emerging. The funding will be allocated to product development and market expansion initiatives, further establishing SmartBite as a key player in the corporate catering industry.

## Funding rounds

- Seed, Jun 5, 2022, $0.7M — SOSV
- Seed, Jul 13, 2020, $0.8M — Marna Capital, Rhombus Food Holdings Sdn Bhd, Noodles Digital Marketing Agency, PitchIn

## Investors

- Marna Capital (https://capitalatlas.ai/funds/marna-capital) — Seed
- Rhombus Food Holdings Sdn Bhd — Seed
- Noodles Digital Marketing Agency — Seed
- PitchIn — Seed
- SOSV (https://capitalatlas.ai/funds/sosv) — Seed