# SmartApp

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smartapp

- Industry: Software
- Headquarters: Tokyo, Japan
- Website: www.smartapp.co.jp/
- Total disclosed funding: $0.9M
- Latest round: Series B (May 28, 2021)
- Investors on record: 1

## About

Based in Japan, SmartApp Inc. develops innovative mobile applications that enhance user engagement and optimize business operations across multiple industries, focusing on productivity and customer relationship management solutions.Founded in 2015, SmartApp Inc. is headquartered in Tokyo, Japan, and specializes in mobile applications aimed at improving business efficiency. The company has successfully secured four funding deals, with the most recent being a Series B round on July 5, 2021, raising JPY 15 million from Headline Asia. The founder, Sergei Porfenovich, has a background in technology and entrepreneurship, contributing to SmartApp's growth within the competitive tech landscape.SmartApp Inc. specializes in delivering innovative mobile applications designed to enhance user engagement and streamline business operations across various industries. Their core offerings include a suite of productivity applications aimed at improving workflow efficiency and customer relationship management (CRM) solutions tailored for small to medium-sized enterprises (SMEs). These applications optimize task management and facilitate communication among team members, addressing challenges related to collaboration and project execution. SmartApp’s products are deployed across diverse sectors, including education, retail, and professional services, primarily targeting markets in Asia and North America.SmartApp Inc. generates revenue through a subscription-based model, allowing clients to access its suite of applications. Businesses can select specific products based on their needs, resulting in tailored pricing plans that reflect usage scale and required features. The flagship products are offered in tiers, catering to various user levels within organizations. Transactions occur directly between SmartApp and its clients, with businesses subscribing on a monthly or annual basis, ensuring continuous access to updates and support services. The company’s revenue is largely driven by its ability to maintain a strong customer retention rate while expanding its offerings within established markets.In July 2021, SmartApp Inc. raised JPY 15 million in Series B funding to further expand its NFT marketplace 'nanakusa', which utilizes blockchain technology to return royalties to creators with every transaction. The company plans to introduce credit card payment options alongside cryptocurrency payments, aiming to popularize NFTs and the creator economy in Japan. Additionally, SmartApp is looking to expand into new geographic regions, particularly targeting markets in North America and Southeast Asia within the next two years, leveraging the recent funding to support these strategic initiatives.

## Funding rounds

- Series B, May 28, 2021, $0.9M — i-nest capital

## Investors

- i-nest capital (https://capitalatlas.ai/funds/i-nest-capital) — Series B