# Smart Sparrow

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smart-sparrow-pty

- Industry: Internet
- Headquarters: Sydney, Australia
- Website: www.smartsparrow.com
- Latest round: Series A (Dec 16, 2011)
- Investors on record: 2

## About

Smart Sparrow Pty Ltd is an innovative educational technology firm that develops a digital learning platform to enhance personalized learning experiences through adaptive learning technologies.Founded in 2011 in Sydney, Australia, Smart Sparrow specializes in providing a digital learning platform. The company was acquired by Pearson Group in January 2020 for USD 25 mn. Dror Ben-Naim serves as the CEO.Smart Sparrow offers a digital learning platform that enhances educational experiences through adaptive learning technologies. Its tools empower educators to create engaging, interactive, and personalized learning experiences across various sectors, including higher education and corporate training. The platform's clientele includes universities such as Arizona State University and the University of New South Wales, with a focus on markets in North America, Australia, and the United Kingdom.Smart Sparrow generates revenue through a subscription-based model, allowing educational institutions access to its platform and associated services. Clients typically subscribe annually to develop innovative online learning experiences. The pricing structure accommodates various engagement levels, ensuring accessibility for a range of educational entities.Following its acquisition by Pearson Group in January 2020, Smart Sparrow plans to leverage its resources to develop new products aimed at enhancing the adaptive learning experience. The company is targeting expansion into additional markets in Asia and Europe by 2023, with the recent funding being utilized to support product development and market entry initiatives.

## Funding rounds

- Series A, Dec 16, 2011 — Uniseed, OneVentures

## Investors

- Uniseed (https://capitalatlas.ai/funds/uniseed) — Series A
- OneVentures (https://capitalatlas.ai/funds/oneventures) — Series A