# Smart Lunches

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smart-lunches

- Industry: Food
- Headquarters: Boston, US
- Website: www.smartlunches.com
- Total disclosed funding: $2.6M
- Latest round: Series B (Jun 21, 2013)
- Investors on record: 4

## About

Smart Lunches, Inc. is a US-based company specializing in providing healthy meal solutions for children, primarily targeting educational institutions like schools and daycare centers.Founded in 2012 and headquartered in Boston, US, Smart Lunches, Inc. focuses on delivering nutritious meals tailored for children. The company has made seven deals, with the most recent funding round occurring on July 30, 2021, raising USD 1.15 mn. David Morris serves as the CEO of the company.Smart Lunches specializes in providing healthy meal solutions designed for children, primarily focusing on the education sector. Their core offerings include nutritionally balanced lunches that cater to dietary restrictions and preferences, aiming to alleviate the challenge of providing healthy meals for students in schools. The company has developed an array of meal plans that incorporate fresh ingredients, which are prepared and delivered directly to educational institutions, enabling hassle-free meal provision for parents and school administrators alike. Smart Lunches primarily serves schools and daycare centers across various geographical markets, emphasizing regions with a high demand for convenient, nutritious meal options for children.The revenue model for Smart Lunches is structured around direct-to-consumer transactions, wherein schools and parents subscribe to their meal services. Clients typically engage with the company through partnerships, allowing for bulk meal orders that facilitate smoother logistics and distribution. Each meal service plan is designed to cater to the specific needs of educational institutions, ensuring adequate supply while maintaining competitive pricing. The transaction structure may include monthly subscriptions or one-time purchases, depending on the needs of the clients, with various pricing tiers based on the frequency and volume of orders. The flagship service revolves around their diverse lunch offerings, which are crafted to meet nutritional guidelines and cater to different dietary needs, positioning Smart Lunches as a reliable partner in child nutrition.In July 2021, Smart Lunches, Inc. raised USD 1.15 mn in venture funding, which will be utilized for product development and market expansion initiatives. The company plans to launch new meal options designed to cater to diverse dietary needs in the upcoming year. Additionally, Smart Lunches aims to expand into new geographic regions with a focus on urban areas across the US by 2023, addressing the growing demand for convenient meal solutions in schools.

## Funding rounds

- Series B, Jun 21, 2013, $1.6M — Apex Venture Partners, Western Technology Investment, Romulus Capital, Data Point Capital
- Series A, Aug 23, 2012, $1M — Apex Venture Partners, Data Point Capital

## Investors

- Apex Venture Partners (https://capitalatlas.ai/funds/apex-venture-partners) — Series A, Series B
- Data Point Capital (https://capitalatlas.ai/funds/data-point-capital) — Series A, Series B
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series B
- Romulus Capital — Series B