# Smart Asset

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smart-asset

- Industry: Internet
- Headquarters: New York, US
- Website: www.smartasset.com
- Total disclosed funding: $111M
- Latest round: Series D (Jun 9, 2021)
- Investors on record: 16

## About

Based in New York, US, and founded in 2012, SmartAsset Advisors LLC, aka SmartAsset is a owned and operated by Financial Insight Technology, Inc. The company provides an online platform for financial advisory services and it was founded by Michael Carvi. In June 2021, SmartAsset  raised its latest Series D funding led by TTV Capital.

The company's platform provides financial advisory, personalized calculators, and educational tools to customers to navigate their personal financial decisions. The platform provides financial advisory in terms of home buying, taxes, retirement, banking, and investing.

The company generates USD 100 million in annual recurring revenue (ARR) since raising its Series C round last June 2018.

The company plans to invest in new product offerings, technology infrastructure, and data partnerships and continue to expand its employee headcount.

## Funding rounds

- Series D, Jun 9, 2021, $63M — North Bridge Venture Partners, Contour Venture Partners, TTV Capital, Javelin Venture Partners, Citi Ventures, New York Life Investment Management, FJ Labs, CMFG Ventures
- Series C, Jun 14, 2018, $28M — IA Capital Group, Contour Venture Partners, TTV Capital, Javelin Venture Partners, Focus Financial Partners, LLC, Citi Ventures, FJ Labs
- Series B, Sep 8, 2016, $12M — IA Capital Group, Peterson Partners, Contour Venture Partners, TTV Capital, Javelin Venture Partners, New York Life Investment Management, Transamerica Ventures, Fitz Gate Ventures
- Series A, Mar 21, 2014, $5.1M — Javelin Venture Partners, SV Angel
- Seed, Oct 24, 2012, $2.4M — North Bridge Venture Partners, Peterson Partners, Javelin Venture Partners, Y Combinator, Quotidian Ventures
- Seed, Aug 15, 2012, $0.9M — Y Combinator, Quotidian Ventures

## Investors

- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Quotidian Ventures (https://capitalatlas.ai/funds/quotidian-ventures) — Seed
- North Bridge Venture Partners (https://capitalatlas.ai/funds/north-bridge-venture-partners) — Seed, Series D
- Peterson Partners (https://capitalatlas.ai/funds/peterson-partners) — Seed, Series B
- Javelin Venture Partners (https://capitalatlas.ai/funds/javelin-venture-partners) — Seed, Series A, Series B, Series C, Series D
- SV Angel (https://capitalatlas.ai/funds/sv-angel) — Series A
- IA Capital Group (https://capitalatlas.ai/funds/ia-capital-group) — Series B, Series C
- Contour Venture Partners (https://capitalatlas.ai/funds/contour-venture-partners) — Series B, Series C, Series D
- TTV Capital (https://capitalatlas.ai/funds/ttv-capital) — Series B, Series C, Series D
- New York Life Investment Management — Series B, Series D
- Transamerica Ventures (https://capitalatlas.ai/funds/transamerica-ventures) — Series B
- Fitz Gate Ventures (https://capitalatlas.ai/funds/fitz-gate-ventures) — Series B
- Focus Financial Partners, LLC — Series C
- Citi Ventures (https://capitalatlas.ai/funds/citi-ventures) — Series C, Series D
- FJ Labs (https://capitalatlas.ai/funds/fj-labs) — Series C, Series D
- CMFG Ventures — Series D