# Smarking

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smarking

- Industry: Software
- Headquarters: San Francisco, US
- Website: www.smarking.net
- Total disclosed funding: $3.1M
- Latest round: Seed (May 13, 2015)
- Investors on record: 7

## About

Smarking Inc. provides data-driven solutions designed to optimize parking operations for a diverse clientele, enhancing operational efficiency and financial performance across various sectors.Founded in 2013, Smarking Inc. operates from its headquarters in San Francisco, US. The company specializes in innovative parking management solutions and has successfully completed 4 deals, with the most recent funding round being a Seed round that raised USD 3.000 mn led by Khosla Ventures. The founders, Maokai Lin and Wen Sang, have previously established companies in the tech space. In October 2022, ParkHub Inc., a portfolio company of LLR Partners, acquired Smarking Inc. from its investors for an undisclosed amount.Smarking Inc. offers a suite of innovative products for optimizing parking operations that include JustPark Insights, a platform for centralized parking data analysis; JustPark Prime, a mobile point-of-sale solution for contactless payments; and JustPark Passes, which streamlines event parking management. Their products are utilized by municipalities, universities, commercial real estate firms, and airports, primarily in North America and the UK.Smarking Inc. generates revenue through subscription services and client partnerships, providing tailored packages that include access to its data-driven platforms. Revenue is derived from service subscriptions, and the company’s offerings have a significant influence on transactions, particularly in sectors like sports and entertainment.Following the acquisition by ParkHub Inc. in October 2022, Smarking Inc. aims to broaden its product suite to support existing customers and penetrate new end markets. The recent funding will be utilized to enhance their product offerings and expand into additional geographic markets. Specific targets for these initiatives have yet to be outlined, but the focus remains on leveraging new technologies to improve user experiences in parking management.

## Funding rounds

- Seed, May 13, 2015, $3M — Khosla Ventures, DN Capital, Slow, FinSight Ventures, First Star Ventures
- Seed, Feb 2, 2015, $0.1M — Y Combinator
- Seed, Aug 28, 2014 — Rough Draft Ventures

## Investors

- Rough Draft Ventures (https://capitalatlas.ai/funds/rough-draft-ventures) — Seed
- Y Combinator (https://capitalatlas.ai/funds/y-combinator) — Seed
- Khosla Ventures (https://capitalatlas.ai/funds/khosla-ventures) — Seed
- DN Capital (https://capitalatlas.ai/funds/dn-capital) — Seed
- Slow (https://capitalatlas.ai/funds/slow) — Seed
- FinSight Ventures (https://capitalatlas.ai/funds/finsight-ventures) — Seed
- First Star Ventures (https://capitalatlas.ai/funds/first-star-ventures) — Seed