# Smalls

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/smalls

- Industry: Consumer Products
- Headquarters: New York, US
- Website: www.smallsforsmalls.com
- Total disclosed funding: $26M
- Latest round: Series A (Mar 28, 2023)
- Investors on record: 8

## About

Smalls is a U.S.-based company specializing in fresh, human-grade cat food products that cater to the dietary needs of cats, promoting health and vitality through high-protein, real meat recipes.Founded in 2018, Smalls, located in New York, provides fresh food solutions for cats. The company has raised USD 17.49 mn in its Series A round as of March 28, 2023, led by Companion Fund and has made a total of 4 deals. Matthew Michaelson serves as both Founder and CEO.Smalls offers a range of fresh, human-grade cat food designed to meet the dietary needs of cats while promoting overall health. Their core product line features high-protein recipes made from real meats and fish, aimed at enhancing digestion and coat quality. Smalls caters to cat owners through an online subscription model, delivering a variety of meal options, including Cow, Fish, and Bird recipes, directly to consumers.Smalls generates revenue through a subscription-based model, enabling customers to select meal plans for their cats. This direct-to-consumer approach on the company’s website ensures a seamless purchasing experience. The risk-free sampler option encourages customers to try the products, fostering long-term subscription commitments and establishing a steady revenue stream from recurring orders.Following the recent funding of USD 17.49 mn raised in March 2023, Smalls plans to expand into retail markets, increase its product offerings, and boost its workforce. The investment from Companion Fund and other participants will support these initiatives, enhancing the company's reach and capabilities.

## Funding rounds

- Series A, Mar 28, 2023, $17M — General Mills Inc., Founder Collective, Valor Capital Group, Ohio State University, 301 Inc, Left Lane Capital, Companion Fund
- Series A, Aug 5, 2020, $9M — Founder Collective, Digitalis Ventures, Left Lane Capital

## Investors

- Founder Collective (https://capitalatlas.ai/funds/founder-collective) — Series A
- Digitalis Ventures (https://capitalatlas.ai/funds/digitalis-ventures) — Series A
- Left Lane Capital (https://capitalatlas.ai/funds/left-lane-capital) — Series A
- General Mills Inc. — Series A
- Valor Capital Group (https://capitalatlas.ai/funds/valor-capital-group) — Series A
- Ohio State University — Series A
- 301 Inc (https://capitalatlas.ai/funds/301-inc) — Series A
- Companion Fund — Series A