# Small Demons

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/small-demons

- Industry: Internet
- Headquarters: Marina del Rey, US
- Website: www.smalldemons.com
- Total disclosed funding: $2.3M
- Latest round: Series A (Jun 20, 2011)
- Investors on record: 3

## About

Small Demons offers a platform that enhances content discovery and audience engagement within the media and entertainment sectors, providing valuable insights through a comprehensive database integration of various media properties.Small Demons was founded in 2009 and is headquartered in Marina del Rey, US. The company focuses on connecting different media formats, facilitating deeper audience insights. In July 2012, Small Demons secured USD 0.216 mn in VENTURE DEBT financing, bringing its total capital raised to USD 0.500 mn through five different deals. The company's founder has not been specified in available information.Small Demons specializes in providing a comprehensive platform designed to enhance the discovery and engagement of content in the media and entertainment sectors. Their core product offerings include a robust database that integrates metadata from various sources, allowing users to uncover connections between different media properties, such as books, films, and music. The platform serves as a resource for authors, publishers, filmmakers, and marketers, facilitating a deeper understanding of audience preferences and media consumption patterns. By enabling users to create rich cross-references between different media formats, Small Demons addresses the challenges of content visibility and audience targeting. The company primarily operates in North America and Europe, tapping into markets where media cross-pollination is significant, thereby aiding creators and distributors in maximizing their outreach and engagement.Small Demons generates revenue through a subscription-based model, enabling clients to access its extensive database and analytics tools. Businesses across the media and entertainment industries subscribe to tiered pricing plans based on their specific needs and the scale of their operations, fostering long-term partnerships with publishers, production houses, and marketing agencies. These transactions typically involve annual or multi-year agreements that grant clients varying levels of access to data insights, including real-time analytics on audience engagement and trending content. The company’s flagship product, which offers premium features such as advanced reporting and personalized recommendations, further solidifies its value proposition in the competitive landscape. This structured approach to revenue generation ensures that Small Demons can cater to both corporate clients and individual creators looking to enhance their market presence.In July 2012, Small Demons raised USD 0.216 mn in VENTURE DEBT financing to support its future growth initiatives. The company plans to develop new products aimed at enhancing user experience and engagement, with specific launches expected later this year. Additionally, Small Demons aims to expand into new geographic markets, specifically targeting Asia and Australia by late 2023, to capitalize on emerging media trends. The proceeds from the recent funding round will be utilized for product development and expanding the company's outreach in these regions.

## Funding rounds

- Series A, Jun 20, 2011, $1.5M — XG Ventures, CampVentures, Embarcadero Ventures
- Angel, Jan 1, 2011, $0.8M — Embarcadero Ventures

## Investors

- Embarcadero Ventures (https://capitalatlas.ai/funds/embarcadero-ventures) — Angel, Series A
- XG Ventures (https://capitalatlas.ai/funds/xg-ventures) — Series A
- CampVentures (https://capitalatlas.ai/funds/campventures) — Series A