# Slurrp Farm

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/slurrp-farm

- Industry: Food
- Headquarters: Delhi, India
- Website: www.slurrpfarm.com
- Total disclosed funding: $16M
- Latest round: Series C (Jan 12, 2024)
- Investors on record: 7

## About

Founded in 2016 and based in Delhi, India, Wholsum Foods Private Limited, trading under the name Slurrp Farm, operates as an e-commerce platform that offers snacks and other food items for children. In January 2024, the firm Farm raised INR 599 million in venture funding from investors Sharrp Ventures, Alkemi Growth Capital, and Madhurima International Private Limited, with participation from returning investors RAED Ventures and Fireside Ventures. Meghana Narayan, Shauravi Malik, and Umang Bhattacharyya founded the firm.

The company offers nutritious and wholesome products for children and families. Slurrp Farm offers a diverse range of products, including cereals, noodles, pasta, pancakes, milk mixes, superfoods, and many others. A few of the firm products are Fusilli & Macaroni Pastas Combo, Mille: Penne Protein Pasta, Bestseller Super Combo: Pancake Lovers, Jumbo Rolled Oats, etc.

Slurrp Farm generates revenue through direct sales of its products via online platforms and global shipping. It charges INR 538 for Fusilli & Macaroni Pastas Combo, INR 160 for Mille: Penne Protein Pasta, and many others.

The company will use the funding for its long-term financial requirements.

## Funding rounds

- Series C, Jan 12, 2024, $7.2M — Fireside Ventures, Alkemi Growth Capital, RAED Ventures, Sharrp Ventures, Madhurima International Private Limited
- Series B, Sep 19, 2022, $0.2M — Trifecta Capital
- Series B, Dec 28, 2021, $6.6M — Investment Corporation of Dubai, Fireside Ventures, RAED Ventures
- Series A, Dec 4, 2020, $1.9M — Fireside Ventures

## Investors

- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Series A, Series B, Series C
- Investment Corporation of Dubai — Series B
- RAED Ventures (https://capitalatlas.ai/funds/raed-ventures) — Series B, Series C
- Trifecta Capital (https://capitalatlas.ai/funds/trifecta-capital) — Series B
- Alkemi Growth Capital (https://capitalatlas.ai/funds/alkemi-growth-capital) — Series C
- Sharrp Ventures — Series C
- Madhurima International Private Limited — Series C