# SLL Automotive Group

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sll-automotive-group

- Industry: Internet
- Headquarters: Munich, Germany
- Website: www.2trde.com
- Total disclosed funding: $11M
- Latest round: Seed (Feb 17, 2022)
- Investors on record: 5

## About

SLL Automotive Group GmbH operates a digital vehicle trading platform, specializing in a sophisticated auction service that synchronizes vehicle sales across multiple auction houses, optimizing bid potential for clients in the automotive sector.Founded in 2016 and headquartered in Munich, Germany, SLL Automotive Group GmbH provides a digital platform for vehicle auctions. The company has engaged in 3 total deals, with the most recent funding round being a Seed round on February 17, 2022, raising EUR 7.000 mn led by Adevinta Ventures. The company's CEO and founder is Johannes Stoffel.SLL Automotive Group GmbH, operating under the brand 2trde, functions as a multichannel platform in the digital vehicle trading sector. It offers an auction service that synchronizes vehicle sales across up to ten auction houses simultaneously, enhancing the potential bids and profits for car dealers, fleet managers, and leasing companies. The platform efficiently manages vehicle data through streamlined processes, including data collection via established app interfaces or partnerships with certified appraisers. By addressing common auction issues such as lengthy durations and high operational costs, 2trde reduces transaction times from an average of 30 days to just 7 days. The company serves clients primarily in Germany, the Netherlands, and Austria, ranging from independent auto dealers to larger fleet operators.SLL Automotive Group GmbH generates revenue through transaction fees associated with vehicle auctions on its platform. The business model is based on a commission structure applied to the final sale price of vehicles auctioned through 2trde's marketplace. The company focuses on B2B transactions, allowing dealers to auction their vehicles and access a wider market, thereby achieving higher sale prices. Additional services, such as vehicle appraisals and data enrichment, are also provided, ensuring clients receive maximum value through reduced time frames and improved auction outcomes.In February 2022, SLL Automotive Group GmbH raised EUR 7.000 mn in Seed funding to support its international growth, enhance product development, and acquire talent. The company plans to expand into new markets, targeting regions beyond its current operations in Germany, the Netherlands, and Austria. The recent funding will be instrumental in driving these initiatives forward.

## Funding rounds

- Seed, Feb 17, 2022, $8M — Aster Capital, Maniv Mobility, Axel Springer Plug and Play Accelerator, Adevinta Ventures
- Seed, May 6, 2020 — Plug and Play
- Seed, May 6, 2020, $2.7M — Maniv Mobility, Axel Springer Plug and Play Accelerator

## Investors

- Plug and Play (https://capitalatlas.ai/funds/plug-and-play) — Seed
- Maniv Mobility (https://capitalatlas.ai/funds/maniv-mobility) — Seed
- Axel Springer Plug and Play Accelerator — Seed
- Aster Capital (https://capitalatlas.ai/funds/aster-capital) — Seed
- Adevinta Ventures (https://capitalatlas.ai/funds/adevinta-ventures) — Seed