# Slightly

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/slightly

- Industry: Marketing/Advertising
- Headquarters: San Diego, US
- Website: www.sightly.com
- Total disclosed funding: $1.7M
- Latest round: Seed (Jan 28, 2014)
- Investors on record: 3

## About

Slightly is a marketing technology company that specializes in real-time marketing solutions, leveraging advanced analytics for insightful campaign optimization across multiple digital channels.Founded by John Mcintyre, Slightly operates from its headquarters in San Diego, US. The company focuses on providing real-time marketing solutions through its innovative Brand Mentality® Platform. In January 2014, Slightly raised USD 1.70 mn in a Seed round led by Mack Capital, with participation from 500 Global and TomorrowVentures. The total amount raised by the company stands at USD 1.70 mn after the latest funding round.Slightly specializes in real-time marketing solutions through its core product, the Brand Mentality® Platform, which utilizes data analytics to deliver actionable insights and campaign recommendations tailored to a brand's identity. The platform consolidates data from social media, current events, and user-generated content, enabling brands to react quickly to trends and consumer signals. Sightly's services span multiple digital channels, including YouTube, TikTok, and CTV/OTT, promoting rapid media activation for clients such as auto dealers, consumer packaged goods firms, and multinational financial institutions, primarily in North America, Europe, and Asia.Slightly earns revenue through subscription-based services and strategic partnerships. Clients subscribe to various service tiers, including options for full-service marketing management and self-service tools. The company operates through direct-to-business contracts, providing clients with access to the platform and associated services that include real-time data insights and campaign management capabilities. While specific pricing details are not disclosed, the company offers flexible plans to suit diverse marketing needs, enhanced by proprietary tools like Anticipation Software® that bolster its value proposition.Slightly is focused on developing new products and expanding its market reach. The recent Seed funding of USD 1.70 mn will support these initiatives, enhancing the Brand Mentality® Platform and facilitating entry into new geographic regions. The company aims to strengthen its presence in North America, Europe, and Asia, aligning its offerings with the evolving dynamics of consumer behavior by the end of 2014.

## Funding rounds

- Seed, Jan 28, 2014, $1.7M — 500 Global, TomorrowVentures, Mack Capital

## Investors

- 500 Global (https://capitalatlas.ai/funds/500-global) — Seed
- TomorrowVentures (https://capitalatlas.ai/funds/tomorrowventures) — Seed
- Mack Capital — Seed