# Sleepy Owl Cold Brew Coffee LLP

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sleepy-owl-cold-brew-coffee-llp

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.sleepyowl.co
- Total disclosed funding: $7M
- Latest round: Series A (Nov 22, 2021)
- Investors on record: 2

## About

Sleepy Owl Cold Brew Coffee LLP specializes in premium coffee products, focusing on high-quality instant coffee and ready-to-drink cold brews designed for convenience and flavor.Founded in 2016 in New Delhi, India, Sleepy Owl Cold Brew Coffee LLP offers a unique array of coffee products, including its flagship premium instant coffee made from 100% Arabica beans. The company was established by Ajai Thandi, Arman Sood, Aryan Jain, Ashwajeet Singh, and Pallavi Mehrotra. In November 2021, Sleepy Owl raised USD 6.5 mn in Series A funding, led by Rukam Capital, bringing the total amount raised to USD 6.5 mn with three deals completed to date.Sleepy Owl Coffee primarily specializes in a diverse range of coffee products, emphasizing its flagship Premium Instant Coffee made from 100% Arabica beans. The company offers various flavored instant coffees, including French Vanilla, Original, and Hazelnut, providing a rich and convenient coffee experience. Additionally, Sleepy Owl offers ready-to-drink cold coffees, ground coffee, and unique coffee kits, targeting both avid coffee drinkers and novices. Their products are marketed primarily in urban areas across India, with plans for international expansion into regions with growing specialty coffee markets.In 2020, Sleepy Owl Cold Brew Coffee LLP reported revenue of USD 0 and an EBITDA of USD 0 for the same year. The company generates revenue through direct-to-consumer sales via its online platform, allowing customers to purchase various coffee products and accessories. This B2C transaction structure is designed to foster a community of coffee lovers and enhance customer loyalty through competitive pricing and promotional activities.In November 2021, Sleepy Owl Cold Brew Coffee LLP raised USD 6.5 mn in Series A funding to deepen its presence in existing retail markets throughout India. The company plans to expand its product range with new offerings and enhance its market reach, focusing on the growing specialty coffee segments. The funding will support these initiatives, allowing Sleepy Owl to enhance its retail strategies and product development.

## Funding rounds

- Series A, Nov 22, 2021, $6.5M — DSG Consumer Partners, Rukam Capital
- Seed, Apr 16, 2018, $0.5M — DSG Consumer Partners

## Investors

- DSG Consumer Partners (https://capitalatlas.ai/funds/dsg-consumer-partners) — Seed, Series A
- Rukam Capital (https://capitalatlas.ai/funds/rukam-capital) — Series A