# Sleep or Die Collective Corporation

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sleep-or-die-collective

- Industry: Consumer Products
- Headquarters: Vancouver, Canada
- Website: www.sleep-or-die.com/
- Total disclosed funding: $1M
- Latest round: Angel (May 22, 2026)
- Investors on record: 1

## About

Based in Vancouver, Canada, founded in 2025, Sleep or Die and specializes in sleep-enhancing products. The company was founded by Lauren Sudeyko (CEO). Sleep or Die raised recent funding in September 2026.

Sleep or Die primarily offers sleep-enhancing products designed for those seeking improved rest, particularly within the zombie subculture. Their product lineup includes Sleep Strips and Sleep Tape, alongside merchandise like Lights Out Matches and Persephone Stickers. Sleep Strips aim to facilitate restful sleep while Sleep Tape allows for a more personalized sleep experience. Targeting consumers across North America, Europe, and parts of Asia, the company promotes alternative lifestyle products through a membership model that provides perks such as discounts and early access to new items.

Sleep or Die generates revenue through direct-to-consumer online sales of its unique sleep products, including Sleep Strips priced at USD 54.00 and Sleep Tape at USD 34.00. The company also offers subscription options for regular deliveries, enhancing customer engagement and retention. This approach fosters a loyal client base while ensuring consistent revenue streams from its specialized product offerings.

The company plans to use the September 2026 funding to support the growth and expansion mainly to help the company scale its brand presence, expand its customer base, and support the continued development and commercialization of its sleep wellness product portfolio.

## Funding rounds

- Angel, May 22, 2026, $1M — True Beauty Ventures

## Investors

- True Beauty Ventures (https://capitalatlas.ai/funds/true-beauty-ventures) — Angel