# Slay Coffee

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/slay-coffee

- Industry: Consumer Services
- Headquarters: Bangalore, India
- Website: www.slay.coffee
- Total disclosed funding: $1.5M
- Latest round: Seed (Jun 1, 2017)
- Investors on record: 4

## About

Slay Coffee is an Indian-based company that specializes in providing high-quality coffee products and exceptional customer experiences through innovative ecommerce solutions.Founded in 2015 and headquartered in Bangalore, India, Slay Coffee operates as a coffee-centric ecommerce platform that caters to various customer segments. The company was founded by Chaitanya Chitta and Dasaka Lakshmi. Slay Coffee has successfully raised a total of INR 61.350 mn through multiple funding rounds, with its latest funding round occurring on September 2, 2021, involving investment from Rebel Foods Private Limited. The current valuation of the company is INR 813.577 mn.Slay Coffee's primary offerings include a comprehensive ecommerce platform designed to empower businesses to establish and manage their online coffee stores effectively. This platform facilitates customizable websites, integrated payment processing, and inventory management. It serves a diverse clientele, enabling effective marketing tools and analytics for optimizing sales strategies, thus increasing visibility and customer reach. Slay Coffee operates globally, with significant presence in North America, Europe, and Asia-Pacific regions.In the most recent fiscal year 2023, Slay Coffee generated revenue of INR 1,934,234.70 with an EBITDA of -INR 1,195,849.70. The company operates on a structured subscription model, where clients subscribe to various tiers of the ecommerce platform based on their business needs, facilitating direct transactions with additional options for premium features and services.Slay Coffee plans to leverage the recent funding of INR 61.350 mn to support its growth initiatives. The company intends to launch new coffee products and expand its market presence into Europe and Asia-Pacific by the end of 2024. This strategic expansion aims to enhance product offerings and broaden its customer base, aligning with the increasing demand for quality coffee products.

## Funding rounds

- Seed, Jun 1, 2017, $0.7M — Fireside Ventures
- Seed, Feb 3, 2016, $0.5M — GrowthStory, Fireside Ventures, Sama Family Trust
- Seed, Jul 21, 2015, $0.3M — Fireside Ventures, P39 Capital

## Investors

- Fireside Ventures (https://capitalatlas.ai/funds/fireside-ventures) — Seed
- P39 Capital (https://capitalatlas.ai/funds/p39-capital) — Seed
- GrowthStory (https://capitalatlas.ai/funds/growthstory) — Seed
- Sama Family Trust — Seed