# Skinkers

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/skinkers

- Industry: Software
- Headquarters: London, UK
- Website: www.skinkers.com
- Total disclosed funding: $20M
- Latest round: Series B (Oct 29, 2007)
- Investors on record: 2

## About

Skinkers is a digital solutions company focused on enhancing online user experiences through innovative integration of data analytics and user engagement tools. Their offerings aim to improve customer interactions across diverse digital platforms.Skinkers, founded in 2000, is headquartered in London, UK, specializing in digital solutions that enhance user experiences. The company has conducted five deals to date, with the most recent deal occurring on September 27, 2011, when IMI Mobile acquired Skinkers. The CEO, Jay Patel, leads the company in its mission to optimize digital engagement for clients.Skinkers.com specializes in delivering innovative digital solutions that enhance online user experiences. The company's core product offerings integrate advanced data analytics and user engagement tools, aimed at improving customer interactions across various digital platforms. These solutions address common challenges faced by businesses in understanding customer behavior, optimizing content delivery, and enhancing user retention. Skinkers.com primarily serves a diverse clientele that includes e-commerce businesses, digital marketing agencies, and content creators, providing them with the tools they need to better connect with their target audiences. The company’s products are available in key geographical markets, including North America, Europe, and Asia, ensuring a broad reach and adaptability to various digital landscapes.For the year 2023, Skinkers reported a revenue of USD 220.09 mn, while the EBITDA for the same year was USD -9.96 mn. The revenue model revolves around subscription-based services and partnerships tailored to meet the needs of its client base. Clients typically engage in annual or monthly subscription plans, allowing them to access the full suite of tools and analytics offered by the company. These plans are structured to cater to businesses of varying sizes, enabling scalable solutions that adjust according to user demand. The flagship services focus on providing actionable insights and seamless integration, which are essential for clients aiming to enhance their digital strategies.Skinkers aims to expand its product offerings and enhance its market presence. The company plans to launch new user engagement tools targeted toward improving customer analytics by the end of 2023. Additionally, Skinkers is looking to penetrate new markets in Asia and South America within the next two years, leveraging recent funding of USD 16.00 mn from the Series B round led by Acacia Capital Partners. This funding will support the development of new products and facilitate the company's expansion into these growing regions.

## Funding rounds

- Series B, Oct 29, 2007, $16M — Acacia Capital Partners, SPARK Ventures
- Seed, Feb 1, 2006, $3.5M — SPARK Ventures

## Investors

- SPARK Ventures — Seed, Series B
- Acacia Capital Partners (https://capitalatlas.ai/funds/acacia-capital-partners) — Series B