# Skims Body

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/skims-body

- Industry: Consumer Products
- Headquarters: Los Angeles, US
- Website: www.skims.com/
- Total disclosed funding: $548M
- Latest round: Series C (Jul 7, 2023)
- Investors on record: 7

## About

Based in the US, Skims Body, Inc. specializes in creating innovative undergarments and shapewear designed to enhance comfort and functionality for a diverse range of body types.Skims Body, Inc. is a company focused on undergarments and shapewear, founded in 2019 in Los Angeles, US, by Jens Grede and Kendall Jenner. In November 2025, Skims Body, Inc. raised USD 225 million in venture funding led by Goldman Sachs Asset Management, with participation from another new investor BDT Capital Partners. SKIMS is a solutions-oriented brand that specializes in a range of undergarments, clothing, and shapewear designed to enhance comfort and functionality for diverse body types. The company's core offerings include various styles of bras, bodysuits, underwear, loungewear, and swimwear, which are crafted from innovative fabrics aimed at providing maximum comfort and support. Key product lines include the Silhouette Lining T-Shirt Bras, which offer everyday support with undetectable coverage, and compression level bodysuits that smooth and sculpt the body. The brand primarily targets women, but it also offers a collection for men, featuring essentials such as boxers, tees, and loungewear. SKIMS products are distributed primarily through direct-to-consumer sales via their online platform, with a focus on key markets in North America, Europe, and select regions in Asia.SKIMS generates revenue through direct sales on its e-commerce platform, offering a variety of products that cater to both individual consumers and larger retail partners. The pricing structure typically involves single transactions for individual items, with the potential for bulk purchases during promotions or special events. The company's flagship products, such as the viral snatching bodysuits and versatile bras, are strategically priced to appeal to a wide customer base, enhancing customer retention through initiatives like the SKIMS Rewards program that promotes repeat purchases. This model allows SKIMS to engage directly with its customers, fostering loyalty while also exploring partnerships with select retail outlets to broaden its market reach.

## Funding rounds

- Series C, Jul 7, 2023, $271M — Wellington Management, Greenoaks Capital, Imaginary Ventures, D1 Capital Partners
- Series B, Jan 27, 2022, $240M — Thrive Capital, Lone Pine Capital, Alliance Consumer Growth, Imaginary Ventures, D1 Capital Partners
- Series A, Apr 5, 2021, $32M — Thrive Capital, Alliance Consumer Growth, Imaginary Ventures
- Seed, Jun 1, 2019, $5M — Imaginary Ventures

## Investors

- Imaginary Ventures (https://capitalatlas.ai/funds/imaginary-ventures) — Seed, Series A, Series B, Series C
- Thrive Capital (https://capitalatlas.ai/funds/thrive-capital) — Series A, Series B
- Alliance Consumer Growth (https://capitalatlas.ai/funds/alliance-consumer-growth) — Series A, Series B
- Lone Pine Capital — Series B
- D1 Capital Partners (https://capitalatlas.ai/funds/d1-capital-partners) — Series B, Series C
- Wellington Management (https://capitalatlas.ai/funds/wellington-management) — Series C
- Greenoaks Capital (https://capitalatlas.ai/funds/greenoaks-capital) — Series C