# Six to Start

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/six-to-start

- Industry: Software
- Headquarters: Brighton, UK
- Website: www.sixtostart.com
- Total disclosed funding: $0.1M
- Latest round: Seed (Jan 28, 2008)
- Investors on record: 1

## About

Six to Start Limited is a UK-based independent games developer that creates engaging fitness applications, merging interactive storytelling with physical activity to enhance user experiences in health and exercise.Founded in 2007 and headquartered in Brighton, UK, Six to Start Limited specializes in innovative fitness applications. The company was co-founded by Adrian Hon, who has a history of creating interactive experiences. In March 2021, OliveX Holdings Limited acquired the company from Nesta Impact Investments for USD 9.5 million, with an upfront payment of USD 6.65 million.Six to Start develops fitness applications like "Zombies, Run!" and "The Walk," designed to motivate users through immersive storytelling while exercising. "Zombies, Run!" encourages running by integrating a narrative about a zombie apocalypse, while "The Walk" promotes daily walking routines through a techno-thriller storyline, appealing to health-conscious consumers in markets such as the UK and the US.In the most recent year, 2022, Six to Start reported a revenue of USD 1,388,375.50, alongside an EBITDA of USD -1,075,938.90. The company generates revenue via a subscription model for its flagship products, offering both premium content and free access to attract a wider audience, while collaborating with health organizations to enhance its market presence.Following the acquisition by OliveX Holdings Limited, which aims to enhance product rollout and expand market reach, Six to Start plans to leverage the recent funding for future product launches and geographical expansion. Specific details regarding upcoming products and their release dates have not been disclosed, but the focus will include entry into new fitness markets. The funding from the acquisition will support these strategic initiatives.

## Funding rounds

- Seed, Jan 28, 2008, $0.1M — Nesta Impact Investments

## Investors

- Nesta Impact Investments (https://capitalatlas.ai/funds/nesta-impact-investments) — Seed