# Sittercity Incorporated

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sittercity

- Industry: Internet
- Headquarters: Chicago, US
- Website: www.sittercity.com
- Total disclosed funding: $39M
- Latest round: Series C (Nov 18, 2013)
- Investors on record: 8

## About

Based in the US, Sittercity Incorporated operates an online platform that connects families with caregivers for children, seniors, and pets, facilitating the hiring process through detailed profiles and reviews.Sittercity Incorporated connects families with caregivers for various needs and was founded in 2001 in Chicago, US. The company has completed 7 deals, with its most recent deal occurring on August 6, 2020. In that year, Sittercity raised USD 4.50 mn in a VENTURE DEBT round from Square 1 Bank, bringing the total amount raised to USD 8.50 mn. The founder of the company is Genevieve Thiers, and the current CEO is Zenobia Moochhala.Sittercity's core product is a comprehensive online platform that connects families with caregivers for children, seniors, and pets. The service facilitates the hiring of sitters by allowing users to create job postings that specify their care needs. Caregivers can respond to these postings with their qualifications, experience, and availability, enabling families to make informed hiring decisions based on detailed profiles, certifications, and parent reviews. This platform caters to a diverse customer base, including parents seeking babysitters, families needing senior care, and pet owners looking for pet sitters. Sittercity operates primarily in the United States, targeting urban and suburban areas where demand for childcare, senior care, and pet services is significant.Sittercity generates revenue primarily through subscription models for both caregivers and families seeking care services. Clients can subscribe to premium membership plans that offer enhanced features, such as access to background checks and advanced search filters. This transactional structure supports direct-to-consumer interactions, where families pay for subscription services while caregivers may also pay to boost their visibility on the platform. The pricing plans are designed to accommodate various user needs, allowing for flexibility in accessing care services across different demographics. The revenue model illustrates a robust framework that aligns with the needs of both caregivers and families, ensuring a reliable flow of service transactions.In August 2020, Bright Horizons Family Solutions Inc. acquired Sittercity Incorporated for an undisclosed amount. The company is expected to leverage this acquisition to enhance its service offerings and expand its market reach. Sittercity plans to introduce new features and enhance its platform to better serve its users. Additionally, the acquisition may facilitate entry into new geographic regions, aligning with the strategic growth objectives of Bright Horizons.

## Funding rounds

- Series C, Nov 18, 2013, $8.5M — Apex Venture Partners, Baird Capital Partners, Pritzker Group Venture Capital, State of Wisconsin Investment Board, PJC, Bright Horizons Family Solutions LLC, I2A Fund
- Series B, Apr 27, 2011, $23M — Apex Venture Partners, Baird Capital Partners, Pritzker Group Venture Capital, State of Wisconsin Investment Board, Western Technology Investment, PJC, I2A Fund
- Series A, Jan 30, 2009, $7.5M — Apex Venture Partners, PJC

## Investors

- Apex Venture Partners (https://capitalatlas.ai/funds/apex-venture-partners) — Series A, Series B, Series C
- PJC (https://capitalatlas.ai/funds/pjc) — Series A, Series B, Series C
- Baird Capital Partners (https://capitalatlas.ai/funds/baird-capital-partners) — Series B, Series C
- Pritzker Group Venture Capital (https://capitalatlas.ai/funds/pritzker-group-venture-capital) — Series B, Series C
- State of Wisconsin Investment Board — Series B, Series C
- Western Technology Investment (https://capitalatlas.ai/funds/western-technology-investment) — Series B
- I2A Fund (https://capitalatlas.ai/funds/i2a-fund) — Series B, Series C
- Bright Horizons Family Solutions LLC — Series C