# Sirona Hygiene Private

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sirona-hygiene-private

- Industry: Consumer Products
- Headquarters: New Delhi, India
- Website: www.thesirona.com
- Total disclosed funding: $1.4M
- Latest round: Series A (Apr 19, 2021)
- Investors on record: 2

## About

Sirona Hygiene Private Limited is an Indian company dedicated to providing innovative feminine hygiene solutions, focusing on period care and personal wellness products for women.Founded in 2015, Sirona Hygiene Private Limited specializes in feminine hygiene products. The company is headquartered in New Delhi, India. Sirona has successfully raised a total of INR 3.000 mn across 5 deals. The latest funding round, an Add-on Trade Sale, occurred on 21 December 2021, where The Good Glamm Group acquired Sirona for INR 4.5 billion. The founders of the company, Deep Bajaj and Mohit Bajaj, have established a significant presence in the feminine hygiene market through their focused product offerings.Sirona Hygiene Private Limited specializes in feminine hygiene products, primarily focusing on period care, intimate care, hair removal, toilet hygiene, personal safety, and sexual wellness. Their core offerings include menstrual cups, sanitary pads, tampons, period panties, and a range of intimate care products such as intimate wipes and washes. The products are designed to address various consumer concerns including discomfort during menstruation, hygiene in intimate areas, and personal safety. Sirona's innovative menstrual cups and associated products aim to improve menstrual health and convenience for women. The company caters to a diverse customer base, primarily women of reproductive age, and operates in several geographical markets including India, where it has established a significant presence.Sirona Hygiene generates revenue through direct-to-consumer sales of its wide range of personal care products. Transactions typically occur through their online platform, where consumers can purchase individual items or product combos tailored to specific needs. The company employs a straightforward pricing structure, offering competitive rates for its flagship products such as menstrual cups and intimate washes. In addition, Sirona may engage in partnerships with retailers and e-commerce platforms to expand its market reach. This multi-channel approach allows them to effectively serve their clientele while ensuring accessibility of their products across various retail environments.Following its acquisition by The Good Glamm Group in October 2024, Sirona Hygiene plans to leverage its new resources to expand within the female hygiene market. The company is focusing on launching new products aimed at enhancing consumer experience in personal care. Specific markets targeted for expansion include Southeast Asia and the Middle East by the end of 2025. The recent funding will enable Sirona to innovate and introduce a wider range of feminine hygiene products to meet the growing demands of women globally.

## Funding rounds

- Series A, Apr 19, 2021, $1.4M — Indian Angel Network, NB Ventures

## Investors

- Indian Angel Network (https://capitalatlas.ai/funds/indian-angel-network) — Series A
- NB Ventures (https://capitalatlas.ai/funds/nb-ventures) — Series A