# Siri

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/siri

- Industry: Internet
- Headquarters: San Jose, US
- Website: www.siri.com
- Total disclosed funding: $24M
- Latest round: Series B (Nov 23, 2009)
- Investors on record: 3

## About

Siri, Inc. is a technology company that provides Apple's voice-activated intelligent assistant, enabling users to perform daily tasks through voice commands across various Apple devices.Founded in 2007 and headquartered in San Jose, US, Siri, Inc. is known for its voice-activated assistant technology. The company was acquired by Apple, Inc. in April 2010, though financial terms were not disclosed. Siri operates as a key component of Apple’s ecosystem, enhancing user experiences across devices. The founding team has a background in artificial intelligence and natural language processing, contributing to Siri's innovative capabilities. Over its lifespan, the company has successfully closed three funding rounds, with the most recent being a Series B round in which it raised USD 15.5 mn, bringing the total amount raised to USD 15.5 mn and its current valuation to USD 56.348 mn.Siri, Apple's voice-activated intelligent assistant, is integrated into a wide array of Apple devices, including iPhones, iPads, Apple Watches, and Apple Vision Pro. Its primary function is to facilitate daily tasks through voice commands, enabling users to perform activities such as setting reminders, sending messages, making calls, and controlling smart home devices. Siri employs advanced on-device intelligence, powered by the Apple Neural Engine, to provide personalized assistance while ensuring user privacy. The service is designed for various end-use cases, ranging from navigation and music playback to controlling smart home systems, catering to a client base that includes both individual consumers and businesses across multiple geographical markets, including North America, Europe, and parts of Asia.The revenue model for Siri is primarily driven through the sale of Apple devices that incorporate the assistant, such as iPhones, iPads, and Apple Vision Pro. While specific pricing details for individual products are not disclosed, the revenue structure often involves direct sales to consumers through Apple’s retail and online channels. Additionally, the company engages in partnerships that may enhance Siri's capabilities or integration with other services, thus expanding its market reach. Transactions typically occur at the point of sale for devices, with potential supplementary revenues generated through service subscriptions related to enhanced features or integration with third-party applications. Siri's flagship offerings continue to evolve with the introduction of new features and functionalities, reflecting Apple's commitment to innovation in user experience and technology integration.Looking ahead, Siri plans to enhance its product offerings with new features aimed at improving user interaction and functionality. The company is targeting expansions into emerging markets across Asia and Europe, with initiatives expected to roll out by the end of 2023. The recent funding through the Series B round will be utilized to bolster these development efforts and support the company’s market expansion strategies.

## Funding rounds

- Series B, Nov 23, 2009, $16M — Menlo Ventures, Morgenthaler Ventures
- Series A, Oct 14, 2008, $8.5M — Menlo Ventures, Morgenthaler Ventures, SRI International

## Investors

- Menlo Ventures (https://capitalatlas.ai/funds/menlo-ventures) — Series A, Series B
- Morgenthaler Ventures (https://capitalatlas.ai/funds/morgenthaler-ventures) — Series A, Series B
- SRI International — Series A