# SIR.LOIN

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sir-loin

- Industry: Food
- Headquarters: Seoul, South Korea
- Website: www.sirloin.co.kr/
- Total disclosed funding: $17M
- Latest round: Series B (Jul 21, 2021)
- Investors on record: 9

## About

Based in Seoul, South Korea and founded in 2017, SIR.LOIN has grown centered on its online mall, resulting in a 30-fold increase in B2C online sales compared to the previous year, and the B2B business, centered on Michelin restaurants. The entire process starts from designing the meat production process to in-house processing and delivery to consumers. In August 2025, SIR.LOIN raised KRW 5 billion in venture funding from new investor Magna Investment.

## Funding rounds

- Series B, Jul 21, 2021, $14M — WOORI Venture Partners, SL Investment, Smilegate Investment, WONIK Investment Partners, SV Investment
- Series A, Nov 20, 2020, $3.6M — Smilegate Investment, Dong Hoon Investment, Honest Ventures, Enlight Ventures, Hana Ventures

## Investors

- Smilegate Investment (https://capitalatlas.ai/funds/smilegate-investment) — Series A, Series B
- Dong Hoon Investment (https://capitalatlas.ai/funds/dong-hoon-investment) — Series A
- Honest Ventures (https://capitalatlas.ai/funds/honest-ventures) — Series A
- Enlight Ventures (https://capitalatlas.ai/funds/enlight-ventures) — Series A
- Hana Ventures — Series A
- WOORI Venture Partners (https://capitalatlas.ai/funds/woori-venture-partners) — Series B
- SL Investment (https://capitalatlas.ai/funds/sl-investment) — Series B
- WONIK Investment Partners (https://capitalatlas.ai/funds/wonik-investment-partners) — Series B
- SV Investment (https://capitalatlas.ai/funds/sv-investment) — Series B