# Sion

Startup profile on Capital Atlas: https://capitalatlas.ai/startups/sion

- Industry: Software
- Headquarters: US
- Website: www.sioncentral.com
- Total disclosed funding: $4M
- Latest round: Seed (Aug 31, 2022)
- Investors on record: 3

## About

Founded in 2018 and based in New Jersey, US, Sion Inc. operates as a software company that offers a travel technology platform that provides a commission management solution for travel agents. The company develops commission management software that streamlines and transparently tracks travel commissions. In March 2026,Bilt Rewards, a portfolio company of United Wholesale Mortgage, LLC, University of Illinois Foundation, Vanderbilt University Endowment, Ontario Teachers' Pension Plan, Eldridge Industries, General Catalyst Partners, Left Lane Capital, Smash Capital, Invitation Homes Inc., Fifth Wall Ventures, Prosus Ventures, Camber Creek, Greystar Real Estate Partners, Mastercard Foundation Asset Management, LenX, New Valley Ventures, Related Group, Douglas Elliman, The Moinian Group, Equity Residential, Morgan Properties, GID, AvalonBay Communities, Wells Fargo Bank, Starwood Capital Group, Blackstone, and Kairos, acquired Sion Inc. from SmartFlyer, TIA Ventures, and Virtuoso, Ltd. for USD 30 million. The March 2026 acquisition enables Bilt Rewards to strengthen its travel rewards offering by acquiring commission management infrastructure that supports travel advisors serving its member base.

## Funding rounds

- Seed, Aug 31, 2022, $4M — TIA Ventures, SmartFlyer, Virtuoso, Ltd.

## Investors

- TIA Ventures (https://capitalatlas.ai/funds/tia-ventures) — Seed
- SmartFlyer — Seed
- Virtuoso, Ltd. — Seed